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Developer Badges
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Skills & Technologies
15 skillsWork Experience
Director, Analytics
Rain the Growth Agency
- Lead and mentor a team of data scientists and analysts delivering measurement strategy, performance insights, and executive-ready recommendations across multi-channel media programs.
- Own analytics strategy across CTV, OLV, display, paid social, search, and programmatic channels, translating performance trends into budget, optimization, and measurement recommendations.
- Designed measurement approaches for attribution, incrementality, geo holdouts, media mix modeling, experimentation, and path-to-conversion analysis across complex client ecosystems.
- Built SQL and Python workflows to ingest, normalize, QA, and reconcile data from DSPs, ad servers, web analytics platforms, and conversion systems, reducing manual reporting effort by 40%.
- Partnered with technology, strategy, and media leadership to define data architecture, modeling standards, and reusable analytics frameworks for reporting and measurement products.
- Developed AI-assisted analytics workflows using local LLMs, Postgres, and retrieval-based systems to accelerate documentation, QA, classification, and insight generation.
- Created executive dashboards improving visibility into campaign performance, growth trends, and measurement confidence.
- Coached analysts on SQL/Python automation, statistical thinking, experimentation, data storytelling, and senior stakeholder communication.
Analytics Manager / Senior Analyst
Doremus
- Managed a team of 3 analysts responsible for campaign analytics, measurement planning, and executive reporting across global enterprise brands.
- Built cross-platform dashboards to monitor acquisition, engagement, conversion, and retention KPIs, enabling faster media and strategy decisions.
- Designed and evaluated controlled experiments to improve marketing efficiency, user experience, and campaign performance.
- Partnered with product, media, creative, and strategy teams to align measurement plans with business goals for feature launches and campaign initiatives.
- Streamlined data collection, transformation, and QA processes using Python and R, reducing ETL cycle time by 30%.
- Presented complex findings to senior client stakeholders, translating technical performance signals into clear strategic recommendations.
Data Analyst
Buzzbox, Inc.
- Analyzed user-level web and app behavior data to identify engagement patterns, content preferences, and retention opportunities.
- Designed A/B tests for new features and UI changes, quantifying impact on engagement, retention, and monetization metrics.
- Built automated Tableau dashboards for executive reporting, performance tracking, and stakeholder visibility.
- Trained analysts and editors on SQL querying, reporting workflows, and data visualization best practices.
Projects
Creative-level spend allocation logic
- Built creative-level spend allocation logic by joining DSP daily media-buy spend to ad server creative impressions, using impression share to create more accurate creative cost reporting.
Cross-platform QA and reconciliation workflows
- Developed cross-platform QA and reconciliation workflows for DSP, ad server, web analytics, and conversion data, improving confidence in executive reporting and optimization decisions.
Incrementality and geo holdout measurement approaches
- Designed incrementality and geo holdout measurement approaches for paid media programs, including PSA-based test structures and like-market comparison frameworks.
Privacy-constrained measurement evaluation
- Evaluated clean room, server-side measurement, and CTV/OLV identity enrichment options for privacy-constrained measurement environments.
Local AI analytics environment
- Built a local AI analytics environment using Postgres, retrieval workflows, and local LLMs to support analysis, documentation, and agent-assisted data workflows.
Leaderboard Standings
Leaderboard Position Pending
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Assessment Highlights
Assessments Not Completed
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AI Collaboration Score
AI Collaboration Score Pending
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Role Compatibility Profile
Role Compatibility Analysis Pending
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Achievements
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About Details
Professional Bio
Analytics and measurement leader with 10+ years of experience building systems that turn fragmented marketing, media, and customer data into strategic decisions. Deep expertise in marketing science, attribution, incrementality testing, media mix modeling, and AI-assisted analytics workflows.
Bachelor of Arts in Anthropology
Indiana University - Purdue University Indianapolis ( - 2012)