Skills & Technologies
27 skillsWork Experience
Software Engineer
Compose Tech
- Reduced LCP on KWH PDP, PLP, and Recipe pages from 8–10s to 1.5–2s via SSR optimisation, eager image loading with srcset, next/image migration, render-blocking script deferral, and resolving 2,000+ technical SEO issues sighted on SEMRush report
- Implemented A/B testing and personalisation infrastructure for Kitchen Warehouse using Builder.io - session-based variant assignment via cookies, region detection via Cloudflare edge functions with Netlify fallback, tracked through CTR and custom conversion events.
- Implemented AEO/GEO optimisation - authored and fixed JSON-LD schemas (Organization, Website, ItemList), structured content for AI-powered search visibility (Perplexity, ChatGPT citations).
- Built high-impact customer-facing features including a multi-folder Wishlist and a Shop-the-Look experience integrated with Builder.io to enhance product discovery and cross-sell journeys.
- Built and refactored 500+ reusable frontend components as per Figma within a Commercetools + Frontastic Studio composable architecture, enabling scalable multi-brand theming across Kitchen Warehouse and Wolstead.
- Led the development of the KWH’s in-house brand Wolstead site, oversaw the implementation and aligned all deliverables for a successful launch.
Software Engineer
Overdose.digital via Compose Tech
- Delivered and managed hybrid B2B and B2C e-commerce platforms for Hastings Deering and Motion AU , supporting multi-subdomain deployments and high-traffic sales periods.
- Implemented Google Analytics and GTM tracking in BikeExchange, enabling accurate event tracking, conversion analysis, and marketing insights.
- Guided the development and refactoring of 200+ reusable components across core commerce flows (PLP, PDP, Checkout, Navigation), contributing to a scalable design system documented via Storybook.
- Built a full-fledged Account section end-to-end, integrating APIs via React Query and transforming designs into a seamless, high-performance user experience.
- Led the Red Merch Sale for Motion AU, owning high-traffic launch stability and resolving critical (P1) production incidents in real time to minimize downtime and revenue impact.
Projects
Project QUILL
View Project- Full-stack publishing platform where writers publish articles and get AI-generated LinkedIn drafts in one click.
- Security-hardened: PBKDF2 password hashing, AES-256-GCM OAuth token encryption, three-layer XSS sanitisation.
Leaderboard Standings
Leaderboard Position Pending
Global test scores, peer standing percentiles, and algorithm leaderboard ranks are updated dynamically.
Assessment Highlights
Assessments Not Completed
Coding evaluations, system assessment results, and conceptual score badges will appear here after taking a test.
AI Collaboration Score
AI Collaboration Score Pending
Developer coding behavior, assistant cooperation, and AI pair-programming indicators are evaluated during live coding sessions.
Role Compatibility Profile
Role Compatibility Analysis Pending
Custom matching reports, candidate role compatibility percentiles, and core engineer strength profiles are processed once conceptual code screenings are complete.
Achievements
Achievements Not Earned
Special rewards, developer badges, system recognition certificates, and conceptual milestones will display here.
About Details
Professional Bio
Frontend Engineer specialising in React and Next.js, with production experience building scalable B2B and B2C commerce platforms. Focused on performance engineering, AI-era SEO, and composable architecture. Expanding into full-stack development with hands-on production work.
Master of Computer Applications
SCSIT, DA VV Indore, MP (2021 - 2023)