Apoorva Prajapati
Open to work8 years experienceDemand Generation Lead
Demand Generation Lead (Global Paid Media & ABM) with 8+ years in B2B SaaS.
Standing Rank
Rank Not Available
Developer Badges
Badges Pending
Skills & Technologies
22 skillsGitHub Activity Evidence
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Work Experience
Senior Paid Marketing Specialist
Palo Alto Networks
- Own end-to-end paid media and demand generation strategy aligned to global GTM initiatives across EMEA & LATAM
- Manage $8M+ annual media budget, leading forecasting, allocation, and ROI optimization across channels
- Contributed to ~$4M-$6M through marketing-sourced pipeline
- Drive full-funnel programs (awareness → pipeline acceleration), generating 12K+ annual MQLs, contributing to $20M+ annual pipeline
- Executed account-based marketing (ABM) strategies using Demandbase, aligned with Sales and BDR target account lists
- Improve funnel efficiency by optimizing targeting, messaging, and channel mix, increasing conversion rates by ~20%
- Led cross-functional alignment with Sales, BDR, and GTM leaders for pipeline planning
- Led agency management, including media planning, media briefs, content and asset management, execution, performance reviews, and optimization recommendations
- Partnered closely with Sales, BDRs, Field Marketing, regional stakeholders, Analytics, Finance, and Global Campaign teams to align paid media with revenue goals
- Deliver executive-level reporting on pipeline influence, ROI, Opportunities, MEL, MQL, SQL, MSP - providing actionable insights across both top- and bottom-of-funnel metrics.
- Played a key role in 3 global GTM launches, ensuring regional adaptation and execution excellence
- Managed financial operations including budgeting, procurement (Ariba), and tracking (Allocadia)
- Leveraged Salesforce CRM and Tableau for data-driven decision-making and performance tracking
Senior Analyst
Antuit.ai
- Managed $4.2M digital marketing budget for a Fortune 100 CPG client (Johnson and Johnson), optimizing performance through in-depth analysis and industry best practices
- Led campaign monitoring, performance reporting, and post-campaign analysis, delivering data-driven insights and strategic recommendations to enhance digital marketing effectiveness
- Specialized in multi-channel digital marketing, leveraging data-driven insights and social listening to optimize campaign performance across diverse product categories
Projects
Projects Not Populated
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Leaderboard Standings
Leaderboard Position Pending
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Assessment Highlights
Assessments Not Completed
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AI Collaboration Score
AI Collaboration Score Pending
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Role Compatibility Profile
Role Compatibility Analysis Pending
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Achievements
Pipeline Growth
Influenced $20M+ annual pipeline across global GTM programs
Funnel Optimization
Improved MQL → SQL conversion by 18–25% through funnel optimization
Cost Efficiency
Reduced cost per lead (CPL) by ~20% across LinkedIn and Google Ads
Revenue Impact
Contributed to ~$4M-$6M in ARR through marketing-sourced pipeline
Award Winner – Disruption & Collaboration
Award Winner – Disruption & Collaboration, Palo Alto Networks
About Details
Professional Bio
Results-oriented demand generation leader with 8+ years of experience in B2B SaaS, driving global pipeline growth through full-funnel marketing, paid media, and ABM strategies. Proven track record of managing $8M+ budgets and delivering measurable impact across EMEA and LATAM markets.
B.Tech in Computer Science Engineering
VIT University, Vellore ( - Present)