ABM IC Innovation Novel Platform

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Main Purpose

This role is part of the Wall’s Asia Innovations team. We are looking for someone with strong mix development capabilities, a proactive mindset, and a genuine desire to collaborate with cross-functional teams.

Success in this role means crafting breakthrough innovations that deliver on taste, value, and consumer appeal, while working closely with local teams to bring them to life.
 

What you'll be responsible for:

• Build a deep understanding of the region, including category dynamics, segments, and channels

• Drive platform for novel formats by ensuring mix superiority through consumer-driven product innovation and compelling communication

• Apply regional and cultural insights to optimize the 6P mix across markets

• Develop full marketing mixes and conduct relevant testing in key markets

• Create and execute communication assets (Key Visuals, Social First Digital Assets) that support the value proposition

• Lead regional innovation projects effectively to land OTIF

• Lead cross-functional teams including R&D, Packaging, Supply Chain, CMI, and CTI

• Manage project budgets, including planning and monitoring

Business Skills:

• Experience in innovation and complex project management

• Strong brand development capabilities with analytical skills and business acumen

• Excellent communication and stakeholder management skills

• Passion for deep consumer understanding

Personal skills

• Entrepreneurial mindset with a positive, solution-oriented attitude

• Committed team player with a strong drive for growth and excellence

• High level of accountability and ownership

• Comfortable working in dynamic, fast-paced environments

• Self-motivated and proactive

Experience You Should Have

• Minimum 3 years of experience in brand marketing, including exposure to mix development, consumer insights, digital marketing, and local market execution

• Proven ability to lead multiple projects simultaneously

• Experience in the ice cream category is a plus

What you'll get
Alongside meaningful work and strong development, we offer a reward package that typically includes:

• Market-competitive pay and performance related rewards

• Flexible ways of working

• Support for health, wellbeing and life outside of work

• Time off (annual leave) to rest and recharge

• Ongoing learning and development opportunities

• Specific benefits vary by location

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. 

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic. We encourage people with all backgrounds to apply including Aboriginal and Torres Strait Islander Peoples, and Māori and Pacific Peoples.