Key Responsibilities
New Business Development
- Prospect, develop, and close new Audience Activation revenue opportunities.
- Create and execute strategic account plans targeting agency holding companies, independent agencies, DSPs, and key advertisers.
- Build senior-level relationships with media, audience, activation, programmatic, data strategy, and investment leaders.
- Develop and manage a robust pipeline through outbound prospecting, networking, referrals, industry events, and partner relationships.
- Consistently exceed quarterly and annual revenue targets.
Agency & Industry Engagement
- Leverage an extensive network of agency and media contacts to create new sales opportunities.
- Establish Dynata as a trusted partner for audience targeting, consumer insights, and activation solutions.
- Educate agency and advertiser teams on Dynata's audience capabilities, identity assets, insights, and custom audience solutions.
- Represent Dynata at major industry events, conferences, and client meetings.
Strategic Solution Selling
- Consult with clients to understand business challenges and develop audience-led solutions.
- Translate consumer insights and research data into scalable audience activation opportunities.
- Present compelling proposals, business cases, and strategic recommendations to clients and prospects.
- Navigate complex sales cycles involving agencies, advertisers, procurement teams, and platform partners.
Cross-Functional Collaboration
- Partner closely with Product, Audience Development, Insights, Marketing, Operations, and Customer Success teams.
- Provide market feedback to help shape product strategy and future go-to-market initiatives.
- Work collaboratively with account management and client service teams to maximize retention and expansion opportunities.
Required Qualifications
- Bachelor's degree or equivalent experience.
- 7+ years of experience in digital advertising, audience sales, ad technology, programmatic media, data sales, media sales, or agency solutions.
- Minimum 3+ years successfully selling audience, data, media, measurement, or advertising technology solutions.
- Proven track record of consistently achieving or exceeding sales quotas.
- Strong network of contacts across agency holding companies, independent agencies, and marketing organizations.
- Deep understanding of: Programmatic advertising Audience targeting Data onboarding DSPs and DMP/CDP platforms Identity solutions Retail media Measurement and attribution
- Experience managing complex six-figure and seven-figure sales opportunities.
- Exceptional presentation, negotiation, and consultative selling skills.
- Ability to work independently while contributing to a startup-like team environment.
Preferred Qualifications
- Experience selling audience or data solutions to organizations such as Publicis, Omnicom, WPP, IPG, Dentsu, Havas, Stagwell, Horizon, PMG, Tinuiti, Assembly, Goodway, or similar agencies.
- Familiarity with platforms including The Trade Desk, DV360, Amazon DSP, Yahoo DSP, LiveRamp, Lotame, Snowflake, and major retail media networks.
- Experience selling syndicated audiences, custom audiences, consumer data, identity solutions, or measurement products.
- Existing relationships with audience, activation, programmatic, media investment, and data strategy decision-makers.
- Experience working within high-growth or newly created business units.
Success Metrics
In this role, success will be measured by:
- New revenue generation
- Net-new logos acquired
- Agency and advertiser relationships developed
- Pipeline creation and conversion rates
- Revenue growth from audience activation products
- Expansion of Dynata's presence within targeted agency holding companies and strategic accounts
What We're Looking For
The ideal candidate is:
- A builder who enjoys creating opportunities where none exist.
- Highly competitive and motivated by exceeding goals.
- Comfortable operating with ambiguity and helping shape a developing business.
- Consultative in approach but relentless in execution.
- Deeply connected within the agency and ad-tech ecosystem.
- Passionate about helping marketers leverage data and audiences more effectively.
At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making.
At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.
Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.
The base salary range for this position in is $110K-$140K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A competitive sales incentive program will be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status. The commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.
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