Account Director, Digital - Health & Wellness

More about the role:

What you'll do:

• Lead the development and execution of integrated digital communications strategies with a primary focus on owned and earned social media channels, content ecosystems, and online engagement.
• Counsel clients on best practices across social media, digital communications, influencer engagement, community management, and emerging digital platforms.
• Develop social-first strategies that align with broader communications objectives, helping brands create content that resonates with patients, caregivers, healthcare professionals, advocacy groups, and other key audiences.
• Oversee the planning and execution of content programs across social channels, including editorial planning, platform strategy, content creation, and amplification opportunities.
• Identify and cultivate partnerships with digital creators, patient advocates, influencers, and key opinion leaders to support awareness, engagement, and storytelling initiatives.
• Collaborate closely with earned media, creative, strategy, analytics, and account teams to deliver fully integrated campaigns that connect paid, owned, shared, and earned communications efforts.
• Guide social listening, community engagement, and audience intelligence efforts to uncover insights that inform strategy and content development.
• Monitor and analyze campaign performance across digital and social channels, translating data into actionable recommendations and optimization opportunities.
• Stay current on healthcare communications trends, platform innovations, algorithm changes, social best practices, and emerging technologies shaping the digital landscape.
• Lead day-to-day client relationships while providing senior-level strategic counsel and identifying opportunities for account growth and innovation.
• Mentor and develop junior team members, fostering collaboration, continuous learning, and digital excellence across the team.
• Support new business efforts by contributing to proposals, thought leadership, digital audits, and integrated pitch opportunities.

Experience that contributes to success:

• 7+ years of experience in digital communications, social media, integrated marketing, or public relations, preferably within an agency environment.
• Experience working with healthcare, pharmaceutical, biotechnology, medical device, or health advocacy clients is required.
• Deep expertise in owned and earned social media strategy, content development, community engagement, influencer programming, and digital communications.
• Strong understanding of how social media, earned media, and digital content work together to build reputation, drive engagement, and support business objectives.
• Demonstrated success leading integrated digital and social campaigns for healthcare or pharmaceutical brands.
• Experience developing channel strategies across platforms including LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, and emerging social platforms.
• Strong understanding of healthcare and pharmaceutical regulatory considerations within the digital and social media landscape.
• Experience leveraging social listening, audience intelligence, and analytics tools to measure performance and inform strategic decision-making.
• Proven ability to build and maintain senior-level client relationships while serving as a trusted strategic advisor.
• Excellent presentation, communication, and storytelling skills, with the ability to translate complex topics into compelling digital narratives.
• Experience leading cross-functional teams and managing multiple client accounts simultaneously.
• Commitment to fostering an inclusive workplace culture through active participation in training, employee resource groups, mentorship, and team development initiatives.

#LI-DG1

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.