Synopsis of the Role
This Account Executive position is responsible for the direct sale of Equifax Breach Services products and solutions across Canada. The role focuses on driving revenue by managing and expanding strategic referral partner networks across cyber law firms, insurance carriers, and incident response partners, as well as converting corporate opportunities. We are seeking a motivated sales professional with a strong desire to continuously learn, adapt, and build deep expertise within the rapidly evolving cybersecurity and breach response industry. Due to the high-urgency, time-sensitive nature of cyber breach mitigation, this position requires flexibility to work varying or non-standard hours depending on business needs, emergent incident response activities, and client requests.
What you will do
- Generate revenue to meet and exceed sales quotas through strategic client acquisition and partner expansion across Canada.
- Develop, scale, and manage high-value strategic referral channels, focusing on cyber law firms ("breach coaches"), cyber insurance carriers/brokers, and forensic incident response partners.
- Proactively immerse yourself in industry trends, emerging privacy legislation, and technical breach mitigation practices to serve as a knowledgeable resource for clients and partners.
- Drive sales for the complete suite of Equifax Breach Services, including credit and identity monitoring (Equifax Complete™ Premier), 24/7 Level 1 FAQ call center support, digital and physical notification services, and impact verification lookup tools.
- Build customized proposals and pricing models (fixed, redemption, and hybrid) tailored to corporate breach incidents and client specifications.
- Coordinate internal cross-functional support with Finance, Legal, Operations, and Product teams to orchestrate contract execution (Incident Response Services Agreements), deal redlines, and rapid deployment operations.
- Maintain pipeline hygiene, record account activities, and track opportunity updates in Salesforce.
- Maintain flexibility to adapt working schedule and hours as required to support urgent breach events, client requests, and time-sensitive business needs.
- Role requires 10- 15% regional travel
What experience you need
- Bachelor's degree and/or solid, demonstrated track record in B2B sales experience, including:
- Qualifying complex leads and driving opportunity conversion
- Being held accountable to and consistently delivering revenue goals and pipeline development
- Demonstrating a strong passion and drive to learn the cybersecurity and breach response industry landscape
- Demonstrating objection handling in high-urgency, consultative sales environments
- Strong business acumen, financial literacy, and contract negotiation capabilities
- Managing end-to-end sales cycles, pipeline forecasting, and CRM management (Salesforce)
- Developing tailored executive presentations and pitching capabilities to decision-makers, legal counsel, and corporate leadership
- Proven ability and willingness to work flexible schedules outside of core business hours to accommodate urgent client needs and active incident responses.
What could set you apart
- Curiosity and enthusiasm for continuous learning within the Canadian cybersecurity landscape, cyber incident frameworks, and privacy legislation (PIPEDA and provincial standards)
- Hunter Mindset with a track record of B2B business growth and partner ecosystem expansion
- Established network within Canadian cyber law firms, insurance carriers, or forensic technology vendors
- Openness to learn and develop new sales governance techniques
- Strong communication skills
- Strong team player
- Bilingualism in English and French (written and spoken) to effectively support clients across all Canadian jurisdictions
- Superior executive communication, negotiation, and client service skills under tight, high-pressure timelines
This is a newly created position.
Primary Location:
CAN-Ontario-Remote
Function:
Function - Sales and Account Management
Schedule:
Full time
