The Sales Account Executive is responsible for generating advertising revenue through the development of new business opportunities, cultivation of existing client relationships, and presentation of integrated television and digital advertising solutions. This role requires a motivated sales professional who can identify client needs, develop strategic advertising campaigns, and consistently achieve revenue goals.
Essential Duties & Responsibilities
- Develop and implement sales strategies to consistently grow revenue and exceed established sales goals.
- Prospect and secure new business while maintaining and growing relationships with existing clients and advertising agencies.
- Build and maintain strong relationships within the local business community and with key decision-makers.
- Conduct in-person and virtual sales calls with prospective and existing clients.
- Prepare and deliver compelling sales presentations that demonstrate the value and effectiveness of television and digital advertising solutions.
- Consult with clients to identify marketing objectives and recommend customized advertising strategies.
- Present advertising rates, audience data, and promotional opportunities across all media platforms.
- Collaborate with clients and internal teams to develop effective advertising schedules and campaigns.
- Provide outstanding client service throughout the sales process and campaign lifecycle.
- Maintain accurate sales records and forecasts.
- Perform other duties as assigned.
Qualifications & Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field; or an equivalent combination of education and relevant work experience.
- Minimum one (1) year of sales experience, preferably in media, broadcast, digital advertising, or a related industry.
- Demonstrated ability to develop new business and achieve revenue goals.
- Strong presentation, negotiation, communication, and relationship-building skills.
- Ability to manage multiple accounts and prioritize competing demands in a fast-paced environment.
- Valid driver's license and acceptable driving record.
- Proficiency with Microsoft Office and CRM systems preferred.
- Ability to work independently while contributing to a collaborative team environment.
Preferred Qualifications
- Experience selling broadcast television, digital media, or integrated advertising solutions.
- Knowledge of local advertising markets and media planning strategies.
- Familiarity with audience measurement tools and advertising analytics.
