Advertising Sales Manager – Brazil
The purpose of this position is to lead and drive advertising sales across SPT’s multiplatform portfolio, with responsibility for revenue growth, strategic account management, new business development, pipeline management, and the development of integrated advertising solutions across linear television, digital, FAST channels, branded content, and experiential opportunities.
The Sales Manager will manage key agency and advertiser relationships while leading the development and execution of high-value, integrated sales opportunities. This individual will be responsible for maximizing revenue across existing accounts, identifying and converting new business opportunities, and developing strategic partnerships that deliver sustainable and incremental growth.
The successful candidate will be a strategic and commercially minded sales professional who understands the evolving media landscape and can connect client business objectives with innovative, measurable solutions across SPT’s full portfolio.
Key Responsibilities
Revenue Growth & Sales Leadership
- Own and deliver against assigned revenue targets and business objectives across SPT’s multiplatform advertising portfolio.
- Develop and execute sales strategies designed to maximize revenue across linear television, digital, FAST channels, branded content, and experiential opportunities.
- Drive increased share of business and identify opportunities to expand existing client relationships through incremental and cross-platform investments.
- Lead high-value sales negotiations, presentations, and partnership discussions with agencies, advertisers, and strategic partners.
- Develop annual account plans and go-to-market strategies in collaboration with the Sales Director.
- Provide management with regular updates on revenue performance, risks, opportunities, competitive activity, and recommended actions.
- Identify emerging market trends, advertiser needs, and new revenue opportunities that can contribute to the growth of the business.
New Business Development
- Proactively identify, prospect, and develop new business opportunities from an agreed-upon target list of advertisers, agencies, and strategic partners.
- Build and maintain a robust new-business pipeline, moving prospects effectively through all stages of the sales cycle.
- Develop customized sales strategies and integrated proposals based on client business objectives.
- Develop long-term partnerships with new clients and agencies, converting prospects into recurring revenue opportunities.
Pipeline, CRM & Forecasting
- Own and maintain an accurate, up-to-date sales pipeline across assigned accounts and prospects.
- Ensure all sales activity, opportunities, client interactions, forecasts, and next steps are accurately and consistently documented in the CRM.
- Conduct regular pipeline reviews and provide accurate revenue forecasts to management.
Branded Content & Sponsorship Sales
- Lead the development and commercialization of branded content, sponsorship, and custom partnership opportunities.
- Serve as a key commercial stakeholder on branded content projects, working closely with planning, BP&I, production, marketing, research, and other internal teams.
- Manage the commercial process for branded content opportunities from initial concept and client brief through proposal, negotiation, execution, and billing.
- Identify opportunities to package traditional advertising with digital, FAST, branded content, and experiential components to create larger and more strategic partnerships.
- Help establish and implement best practices for selling and positioning custom solutions in the marketplace.
Strategic Account Management
- Build and maintain strong senior-level relationships, including C-suite and senior decision-makers, within key advertiser and agency organizations.
- Serve as a trusted strategic advisor, understanding clients’ business, marketing, and media objectives and translating them into effective SPT solutions.
- Develop strategies to increase client investment, share of business, retention, and long-term partnership opportunities.
- Lead strategic business reviews and client presentations, demonstrating the value and performance of SPT partnerships.
- Anticipate client needs and proactively identify opportunities before they are formally requested.
- Manage client expectations throughout the sales lifecycle and ensure successful delivery of commercial commitments.
Internal & External Leadership
The Sales Manager will work closely with the Sales Director to establish commercial priorities, develop market strategies, and achieve revenue objectives.
As a key commercial representative of SPT in Brazil, the Sales Manager will maintain a strong presence within the advertising and media industry and promote a positive, innovative, and solutions-oriented image of the company.
The role requires a high degree of ownership, accountability, strategic thinking, and collaboration, with the Sales Manager serving as a senior commercial representative for SPT across agencies, advertisers, and strategic partners.
The candidate must have the following credentials:
- Relevant sales and/or media experience
- Bilingual (Spanish/English) with high proficiency in English both oral and written
- Strong interpersonal skills with an ability to build effective relationships
- Ability to work effectively in team environment
- Ability to multitask and effectively function in an ever-changing business environment
- Available for travel on an as required basis
- Self-motivated individual who knows where to go to find answers to questions
- Ability to prioritize effectively and efficiently
- Creativity and understanding of advertising industry
- Proficient in Microsoft Office Programs
- Strong numerical aptitude and business decision-making
