Account Manager- Digital Marketing, India

More about the role:

Burson India is looking to hire a Account Manager in Mumbai location. As a Marketing/Social Media Account Manager at Burson, you will be responsible for determining the digital strategy for the firm’s marketing initiatives and shall take full responsibility for all online content, posted from the official company owned channels.

Burson is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

The individual will lead digital evangelization initiatives with the leadership of the firm. The purpose of this role is to have an impact on the Burson Group India brand through progressive online marketing strategies across all digital media. He/she will be responsible for getting visibility through the use of social media, as well as select online media opportunities, while promoting Burson Group India’s online branding at partnership and sponsorship events.

What you'll do:

Digital Marketing Initiatives: 

• Plan and execute all web, SEO/SEM, social media and advertising communication campaigns, in consultation with the Head - Marketing Communications.
• Build & execute social media strategy through competitive research platform determination, benchmarking, messaging and audience identification
• Design, build and maintain the company’s social media presence 
• Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organization with those possibilities •
• Updates on events, news, posts, pictures, videos, thought leadership on various social media platforms for Burson Group India. 
• Identify opportunities to harness digital channels to deliver increased traffic to Burson Group India’s owned media channels 
• Creating platforms for conversations and discussions 
•  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
•  Identify and implement new digital and social media trends
• Serve as thought leader in aligning digital marketing strategy with the company’s business goals and objectives.
• Manage the internal network of content authors to ensure that our website and social media presences meet high editorial, usability and effectiveness standards.
• Identify trends and insights, and optimize spend and performance based on the insights
• Ensure compliance  

Behavioral Competency Requirements

Personal Learning

Picks up on the need to change personal, interpersonal, and managerial behaviour quickly; watches others for their reactions to his/her attempts to influence and perform and adjusts; seeks feedback; is sensitive to changing personal demands and requirements and changes accordingly.

Business Acumen

Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.

Developing Direct Reports and Others

Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the development system in the organization; is a people builder.

Negotiating

Can negotiate skillfully in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships; can be direct and forceful as well as diplomatic; gains trust quickly by other parties to the negotiations; has a good sense of time.

Financial Management:

• Ensure all marketing activities are properly documented and budget and status reports are submitted.
• Follow agency procedures for client budgets, budget tracking, contract approval and billing rates and allocate resources for agency profitability.
• Manage vendor relationships, costs, and invoicing.

Agency Responsibilities:

• Use Burson’s intranet and resources; keep your profile updated.
• Adhere to Burson’s confidentiality and disclosure agreements and code of ethics/conduct.

Experience that contributes to success:

• The individual should have 4 - 5 years experience in a digital marketing or marketing communications with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate them.
• An organized individual, with excellent time-management skills.
• Creative thinker, able to work under pressure & meet deadlines.
• Persuasive, enthusiastic and tenacious.