Account Manager, Large-scale Leisure Events Business Development

[What the role is]

This position is responsible for driving the acquisition of third-party public leisure events, including large-scale entertainment, lifestyle and ticketed consumer events, as part of Sentosa's ambition to be a destination for world-class events.

In this role, you will have the opportunity to shape Sentosa's leisure events pipeline by identifying and bringing in compelling third-party events that drive visitorship, revenue and vibrancy across the island.

For key and notable events, the role will drive Island Partners'
participation and activation in alignment with the event theme, supporting Sentosa's festivisation strategy to maximise visitorship and revenue.

The role will also oversee event agreements, ensure contractual obligations, payments and on ground execution are fulfilled in a timely manner, and lead a team of two to three.

[What you will be working on]

You will drive revenue and island visitorship by securing new events through business development and retaining repeat events. You will also lead collaboration with Island Partners to get the most value and impact out of key events.

 

- Pitch and market Sentosa as a destination of choice to event organisers, promoters and entertainment partners for the staging of large-scale public leisure events on the island.

 

- Proactively scan the market, originate leads and acquire new third-party events that align with Sentosa's brand and strengthen the island's proposition as an events destination.

- To work collaboratively with our island partners, internal and external key stakeholders to ensure seamless execution to deliver good customer experience. 

- Lead festivisation efforts to activate the island on a common theme, aligned to key/notable events. This will be measured by, but not limited to, participation and redemption rates.

- Ensure all paperwork and processes are adhered to and complied, with timely payment.

[What we are looking for]

- Diploma / Degree in Sales, Events, Business Administration or a related discipline, with at least 8 years of relevant experience in live events, entertainment, venue/destination events, tourism or related industries.

- Proven experience in acquiring or commercially securing large-scale third-party leisure, entertainment or public events, such as music festivals, concerts, lifestyle events or other ticketed consumer events.

- Highly self-driven and resourceful, with a strong commercial mindset and ability to proactively pursue opportunities, navigate ambiguity and manage multiple event opportunities concurrently.

- Strong business acumen, good analytical and negotiation skills and excellent interpersonal skills as well as excellent follow-up ability.

Good business writing skills and presentation skills

- Strong organisational and project management capabilities, with attention to detail and the ability to manage multiple internal and external stakeholders.

 

- Strong network and understanding of the event ecosystem, including event organisers, promoters, venue operators, entertainment partners and other industry stakeholders.

- Demonstrated ability to identify and develop opportunities, structure commercial proposals, negotiate agreements and work cross-functionally to bring third-party events from acquisition through to delivery.