Account Manager, Planning

2401 - Account Manager, Planning

Role Summary and Impact

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

We are recruiting for an Account Manager who is an exceptional and driven media planner to join our Connections Planning team. 

You will be working within our specialist Local team on M&S and BP, as well as on YBS (a national account).  

Local team: Taking a lead role on our largest account, M&S, you will be planning and buying across both online and offline media for store launches, renewals, and competitor defence. Working across print, audio, digital display, paid social and OOH, a good knowledge of media channels is essential. A heavily client-facing role, you will act as the core link between the clients and both the Local and other internal teams, from initial brief through to performance analysis. You will report into the Head of Local and work alongside another Account Manager & an Account Executive. The role will also include working on a new client for the team, BP, again creating & activating hyper-local cross-channel campaigns.

YBS: Working alongside the Account Director and the Client Lead, you will help drive full-funnel online and offline media planning. YBS is a fast-growing account balancing a large performance spend with high-impact Brand Bursts. This heavily client-facing role is perfect for a strategic planner who can help deliver highly efficient, brand and performance campaigns. You will act as the central bridge between the client, our specialist channel activation teams, and will work closely with Marketing Science and Data Strategy departments to deliver data-led, integrated campaigns.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the role 

You will be expected to demonstrate experience and knowledge in: 

• Day to day management of campaigns as a key liaison between clients and channel specialists, as well as working closely with your own team
• An interest in local media and how to reach key audiences on a hyper-local scale
• Help design an approach that outlines how and where we will connect with defined audiences in media 
• Support the team in designing the connections ecosystem & plan, working closely and collaboratively with channel specialists  

About you 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
•  You show a breadth of understanding of all media channels and can confidently discuss the role they play within a comms strategy  
• Have an interest in both brand and performance campaigns  
• You have a strong knowledge of audience planning tools  
• Ability to draw clear insights and implications for media (i.e. connecting the outputs of different insight systems successfully)  
• Demonstrate a passion for media and understanding of what makes a great media campaign. 
• You are confident in presenting with passion and conviction. 
• You are excited to work as part of a team; immediate, wider department and specialists as required. Leading by example though presence and contribution. Taking the responsibility for working in a collaborative, inclusive way 
• You demonstrate excellent attention to detail and accuracy in output and meeting deadlines.  
• Demonstrate a proactive desire to continually improve own knowledge and wider skill set  
• You are open minded, flexible and have a challenger mindset.  

 Life at WPP Media & Benefits  

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.   

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.   

Please note this is a UK based role and requires individuals to have the right to work in this location  

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.  

While we appreciate all applications received, only those candidates selected for an interview will be contacted.   

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