Account Strategist, Commerce

Accountabilities:

Strategic Account Management: Own the strategy, performance, and growth of multiple mid-market and enterprise client accounts, developing comprehensive marketing roadmaps aligned with business objectives and revenue targets.
Shopping and Marketplace Strategy: Lead Shopping Ads and marketplace initiatives across Google, Microsoft, Meta, TikTok, and other relevant platforms, with a particular focus on complex B2B catalogs and customer acquisition.
Product Feed Management: Direct product feed strategies using platforms such as Feedonomics, GoDataFeed, or equivalent tools, overseeing taxonomy, GTIN/MPN enrichment, attribute mapping, parent-child product architecture, and custom labeling.
Paid Media Leadership: Develop and oversee full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok, balancing budgets according to margins, customer lifetime value, and acquisition objectives.
Campaign Optimization: Build and guide Shopping and Performance Max campaigns tailored to B2B purchasing behaviors, ensuring effective targeting, budget allocation, and cross-channel coordination.
Audience Development: Design sophisticated audience strategies using CRM data, first-party customer lists, account-based targeting, customer match, and lookalike audiences to distinguish new customer acquisition from existing customer activity.
Creative Strategy and Testing: Direct creative development and experimentation with specialists and design teams, leveraging product catalog advertising, dynamic creative, and video to improve engagement and conversions.
Measurement and Attribution: Establish effective measurement frameworks that connect advertising performance with actual business outcomes, including ecommerce transactions, quote requests, sales pipeline, and new customer acquisition.
Client Relationship Management: Serve as the senior strategic contact for assigned clients, leading regular meetings, bi-weekly performance discussions, quarterly business reviews, and additional strategic consultations.
Executive Communication: Present campaign performance, commercial insights, and strategic recommendations to senior client stakeholders, including CFOs, Vice Presidents of Ecommerce, and Sales leaders.
Performance Reporting: Develop reporting frameworks that demonstrate the financial impact of marketing activities through revenue attribution, matched cohorts, cost-to-serve analysis, and incremental revenue growth.
Risk Management: Proactively identify and address performance risks, including channel conflicts, product feed degradation, reseller activity, and marketplace Buy Box losses.
Methodology Development: Contribute to the continuous improvement of internal commerce marketing frameworks by documenting successful strategies, developing repeatable processes, and supporting audits, proposals, and sales enablement.
Cross-Functional Collaboration: Partner with senior leadership, marketing specialists, and creative teams to improve campaign execution, share expertise, and evolve the overall commerce strategy.
Requirements:
At least 4 years of professional experience managing paid media campaigns, including a minimum of 2 years of direct experience with Shopping Ads, product feeds, and/or Amazon advertising.
Strong hands-on expertise with product feed management platforms such as Feedonomics, GoDataFeed, Productsup, or Channable.
Practical experience with Amazon Seller Central and/or Vendor Central, including familiarity with Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Demonstrated experience managing advertising campaigns for B2B clients, manufacturers, distributors, or businesses with large and complex product catalogs.
Strong knowledge of paid search and paid social platforms, including Google Ads, Microsoft Advertising, Meta, LinkedIn, and TikTok.
Ability to develop and execute full-funnel marketing strategies that connect campaign performance to revenue, profitability, customer acquisition, and lifetime value.
Experience managing client relationships and independently owning account strategy, performance, and execution, while collaborating with specialists and senior leadership.
Strong analytical skills, with the ability to interpret campaign data, identify performance trends, and translate insights into practical business recommendations.
Familiarity with CRM integrations, first-party data activation, audience segmentation, and multi-channel attribution.
Excellent written and verbal communication skills, including confidence presenting strategic recommendations and performance results to C-suite executives and senior decision-makers.
Experience participating in consultative sales processes, including client discovery, marketing audits, proposals, and strategic recommendations.
Strong organizational and project management abilities, with the capacity to manage multiple client engagements and competing priorities.
A proactive, commercially minded approach, with a strong interest in developing innovative marketing strategies and contributing to team-wide best practices.
Ability to work independently in a fully remote environment, maintain reliable internet access, and collaborate effectively through digital communication and project management tools.
Candidates must have established work authorization and permanently reside in Canada.
Benefits:
Competitive compensation: Attractive base salary aligned with experience, qualifications, and market benchmarks.
Comprehensive healthcare: Medical, dental, and vision coverage for employees and their families.
Employer-paid insurance: Access to a 100% employer-paid insurance plan for employees, with a 50% employer contribution toward dependent coverage in Canada.
Mental health support: Access to certified therapists through Spring Health and a Headspace membership.
Physical wellness: Physical therapy services through Omada, access to thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual healthcare.
Flexible paid time off: Unlimited PTO, with a two-week minimum encouraged.
Additional holidays: Paid company holidays, a day off for your birthday, and an annual end-of-year recharge period from December 24 through January 1.
Parental leave: Paid parental leave to support employees and their families.
Retirement savings: Access to traditional and Roth 401(k) plans with a 3% company contribution match.
Annual bonus: Performance and tenure-based annual bonus, with the total amount increasing over time.
Remote-first flexibility: Work entirely remotely from your home office in Canada.
Professional development: Opportunities to strengthen your expertise, contribute to strategic initiatives, and grow alongside experienced marketing professionals.
Company-wide retreat: Participate in an annual company retreat to connect and collaborate with colleagues.
Inclusive work environment: Join a people-first culture that values diversity, collaboration, innovation, and professional growth.