Account Supervisor, Digital - Health & Wellness

More about the role:

We are looking for an Account Supervisor, Digital, to join our best-in-class Healthcare team.  This Account Supervisor will take on mid-level responsibilities and help to establish the strategic vision for a number of client initiatives.

This position will be leading digital activities for some of our largest accounts in the Health & Wellness team, as well as spend dedicated time across the practice.  The clients are progressive and always looking to explore the newest digital strategies, technologies and learn about trends in the space and will look to you for advice, ideas and expertise. 

You will be a part of a dynamic and growing digital team looking to challenge the boundaries of traditional communications.  You will be a leader in our business with an expectation to manage client communication, key internal stakeholders and a junior team of high performers.  This is an opportunity for someone looking to take on a true leadership role and help to evolve the current digital landscape within the healthcare space.

You are a passionate individual who loves social media and eager to join a community of forward-thinking experts trying to change the way medicine interacts in a digital world.

What you'll do:

• Work directly with internal leadership, clients, and team to develop inspirational digital and social media strategies to help elevate our clients’ brands from the ground floor.
• Develop and oversee integrated digital strategies tailored to pharmaceutical clients, including social media, paid media, email marketing, and content marketing.
• Serve as the primary client contact for digital initiatives, ensuring alignment with brand objectives, regulatory requirements, and overall marketing strategies.
• Provide day-to-day counsel to clients and advise on digital/social campaigns and tactics across the practice.
• Utilize data analytics tools to measure campaign performance, optimize strategies, and provide insights and recommendations to clients.
• Ensure all digital strategies comply with pharmaceutical industry regulations, including FDA guidelines, Ad/Promo compliance, and social media governance.
• Foster a network of digital media contacts, platform leads, influencers, etc.
• Own the planning process; see the need, lead brainstorms, and translate ideas into actionable digital strategies for clients.
• Develop ideas as they relate to client objectives and integrate cross-functional teams, including paid media, analytics and creative.
• Lead and mentor junior team members to build a culture of high performance.

Experience that contributes to success:

• 4+ years of digital and social media experience ideally in an agency setting, with a focus on digital and social in the pharmaceutical and healthcare space.
• Product branded and unbranded pharmaceutical experience strongly preferred.
• Impeccable client relationship skills and experience working with high-touch clients.
• Experience managing large programs from start to finish.
• Experience working with vendors and managing out of pocket budgets.
• Experience setting digital and social strategy for clients.
• Community management and content creation experience; paid experience preferred.
• Experience with all aspects social and how it works within integrated communication.
• Amazing flexibility and someone who thrives in a fast-paced and ever-changing environment.
• You are imaginative and inventive and will help us to reach new heights.
• Proficiency with Microsoft Word, PowerPoint and Excel as well as social media platforms (Facebook, X, Pinterest, Instagram, LinkedIn).
• Excellent written and verbal communication skills along with strong attention to detail.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.