Account Supervisor, Earned Media, Consumer Brand - Burson

More about the role:

Burson is seeking an Account Supervisor to join our Consumer Brand practice. This is an exciting opportunity for a communications professional with strong earned media experience, excellent storytelling skills, and a passion for building brand visibility through integrated communications programs.

The ideal candidate understands how compelling stories, audience insights, cultural trends, and strong execution come together to generate meaningful earned media results. You will play a key role in developing and executing media relations programs for leading consumer brands spanning consumer lifestyle, retail, consumer health and wellness, food and beverage, travel, and other consumer-facing categories.

In this client-facing role, you will help drive earned media strategies, manage day-to-day client relationships, contribute to integrated communications programs, and deliver high-quality work across multiple accounts. You will collaborate closely with senior leaders while helping to mentor junior team members and support new business initiatives as needed.

What you'll do:

Earned Media Strategy & Execution

• Support the development and execution of strategic earned media programs informed by audience insights, research, analytics, and strong storytelling.
• Identify story angles, media opportunities, and cultural moments that help advance client objectives.
• Contribute to integrated communications programs that connect earned media with social, influencer, digital, content, paid, and experiential efforts.
• Apply consumer, category, and marketplace insights to inform communications recommendations and media strategies.

Client Management

• Serve as a primary day-to-day contact for clients, ensuring responsive communication and strong account management.
• Build trusted relationships through proactive counsel, problem-solving, and consistent execution.
• Manage project timelines, deliverables, and account activities across multiple workstreams.
• Participate in client meetings and presentations, helping to develop recommendations and reporting.

Media Relations & Storytelling

• Develop media strategies tailored to client objectives, target audiences, and the unique news value of each story.
• Draft pitches, press releases, fact sheets, media alerts, executive talking points, briefing documents, and other communications materials.
• Build and maintain relationships with reporters, editors, producers, content creators, and influencers.
• Secure meaningful media coverage, interviews, speaking opportunities, and brand storytelling placements.
• Monitor media activity and respond efficiently to media inquiries and emerging opportunities.

Integrated Communications

• Collaborate with specialists across digital, social, influencer, paid media, creative, research, and analytics teams to execute integrated campaigns.
• Utilize media monitoring, social listening, and analytics tools to track performance and uncover opportunities.
• Leverage emerging technologies and AI-enabled tools to support research, media audits, competitive analysis, and planning while exercising sound professional judgment.

Team & Business Contribution

• Help coach and support junior team members, providing guidance on account activities and professional development.
• Contribute to new business efforts through research, media strategy development, and presentation support.
• Foster a collaborative, inclusive, and high-performing team environment.
• Demonstrate curiosity, creativity, and a willingness to share ideas that enhance client programs and agency capabilities.

Experience that contributes to success:

• Approximately 6 years of experience in public relations, earned media, strategic communications, or integrated marketing communications.
• Experience developing and executing earned media programs for consumer brands.
• Strong understanding of today's media landscape, including traditional, digital, social, influencer, and creator channels.
• Ability to translate business objectives, consumer insights, and cultural trends into effective communications strategies and media opportunities.
• Demonstrated success securing earned media coverage and building productive relationships with media and other external stakeholders.
• Strong client service skills and experience managing multiple projects and priorities simultaneously.
• Experience developing media materials, messaging frameworks, executive talking points, and communications plans.
• Excellent writing, editing, presentation, and verbal communication skills.
• Strong organizational skills with the ability to thrive in a fast-paced agency environment.
• Experience utilizing media intelligence and monitoring platforms such as Cision, Muck Rack, Brandwatch, Newswhip, or similar tools.
• Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word.
• Experience collaborating with influencer, paid, social, analytics, and creative teams.
• Intellectual curiosity, sound judgment, attention to detail, and a passion for storytelling.
• Commitment to fostering an inclusive, collaborative, and innovative workplace culture.

Preferred Qualifications

• Agency experience supporting national or global consumer brands.
• Experience across consumer sectors such as retail, consumer products, food and beverage, travel, hospitality, wellness, technology, automotive, and lifestyle brands.
• Experience supporting integrated campaigns that combine earned, social, influencer, and paid media strategies.
• Familiarity with AI-enabled research, media intelligence, and communications planning tools.

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

#LI-MG1