Admissions Manager, Admissions and Marketing Automation - McDonough School of Business

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

Job Overview 

Admissions Manger, Admissions and Marketing Automation McDonough School of Business- Georgetown University

The Admissions Manager, Admissions and Marketing Automation, Graduate & Executive Degree Programs Admissions - Georgetown University McDonough School of Business supports all activities related to admissions processing and moving applicants through the enrollment funnel for the Master of Science in Business Analytics Online (MSBA Online), as well email marketing automation across the Graduate & Executive Degree Program portfolio. This role is split equally between core admissions responsibilities for MSBA Online, and portfolio-wide email marketing automation platform operations.

On the admissions side, the position is responsible for all admissions activities related to the smooth and effective enrollment of incoming students for MSBA Online where they will partner with an external agency to ensure that we meet target enrollment goals. On the email marketing automation side, the Admissions Manager is responsible for building, executing, approving, and optimizing email marketing templates, landing pages, and lead-nurturing workflows across the entire Graduate & Executive Degree Programs portfolio.

Additional duties include, but are not limited to:

• Operational responsibility for MSBA Online admissions processes by reading applications, verifying all documents have been received and are accurate, ensuring all files are distributed to the Admissions Committee for review, and managing the processing of all admissions and scholarship decisions.
• Liaising with an external partner for MSBA Online on all items related to MSBA Online admissions including managing application status updates and clearing pipeline processing bottlenecks.
• Supporting the recruitment and admissions for all programs in the Graduate & Executive Degree Program portfolio as required, including inbox management ensuring rapid and professional responses, conducting  one-to-one meetings with prospective candidates and supporting recruitment and yield events.
• Building and deploying email communications, event landing pages, list imports, and automated lifecycle nurture sequences using Salesforce Marketing Cloud.
• Identifying opportunities to leverage automation to efficiently maximize audience reach and boost candidate engagement throughout the enrollment lifecycle.
• Proactively conducting experiments on different email components such as subject lines, CTAs, send times, etc. to assess effectiveness and optimize email campaign performance.
• Monitoring and tracking KPIs to report on results and understand performance, proactively making recommendations to the Director of Marketing Automation and supporting the team to  implement changes based on findings.

 

Work Interactions

This position reports directly to the Senior Director, Graduate & Executive Degree Programs Admissions and works closely with the Director, Marketing Automation & Strategic Projects for portfolio-wide email marketing automation tasks. This person will be externally facing, interacting on an ongoing basis with prospective students, alumni, an external  partner,  and Georgetown University offices including the Office of Marketing and Communications.

Requirements and Qualifications

• Bachelor’s degree requirements
• 2 years of experience
• Critical ability to multitask, prioritize, and execute with strong attention to detail
• Strong interpersonal abilities and strong team orientation required. Must be able to work with various constituencies including prospective students, current students, alumni, faculty, and staff.
• Exceptional written communication skills
• Results-first mindset with a focus on outcomes (not just activities)
• Ability to actively apply feedback to improve and grow
• Strong problem-solver who is able to navigate ambiguity and deliver creative solutions
• Working knowledge of Google Workspace and Microsoft Office Suite, including Word, Excel, and PowerPoint, is required.

 

Preferred Qualifications

• Familiarity with a marketing automation tool like Salesforce Marketing Cloud and/or CRM tool like Salesforce preferred
• Experience in higher education/admissions environment is highly desirable

 

Work Mode Designation

This position’s work mode has been designated as Hybrid. Please note that work mode designations are regularly reviewed to meet the evolving needs of the University.  Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.

Pay Range:

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:

$41,926.00 - $65,090.00

Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors.

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Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodations for any part of the application and hiring process, please visit the Office for Equal Opportunity Compliance website for general information about requesting accommodations, as well as information about requesting accommodations specifically for applicants. You also can also contact the Office for Equal Opportunity Compliance at (202) 687-4798 or oeoc@georgetown.edu.

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:

GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.

Benefits:

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.