Affiliate GTM Lead

### **Affiliate GTM Lead** _$130k – $160k • meaningful equity_ ### **About Novig** Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users. With CFTC approval on the horizon, we're poised to go live across all 50 states as the leading sports-focused, federally regulated market built on trust, transparency, and real user protection. We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision. ### **About the Role** Novig is building the leading sports prediction market in America — and we're doing it by showing up in front of high-intent sports traders through affiliate partners. We're looking for an Affiliate GTM Lead to own Novig's affiliate program end to end. You'll recruit, onboard, manage, and optimize a growing portfolio of partners, from influential individuals and creators to communities, media publishers, and product integrations, all driving new users to Novig. This role spans growth, content, partnerships, and product — turning partnerships into real growth. This is a performance role at heart. You'll run the affiliate channel like a portfolio: finding the partners worth investing in, giving them what they need to win, and using data to scale what works and cut what doesn't. This isn't a strategy-only role. It's for someone who can take a partner from first outreach to signed deal to live, tracking, and performing in hours or days, not weeks, and then keep making them better. ### **Who you are and what you will do** - Own Novig's affiliate GTM strategy and performance, including targets for acquisition volume, CAC, user quality, and payback - Build a deep pipeline of affiliate partners across influential individuals, creators, communities, sports media and content sites, and product integrations - Run high-volume outbound through cold outreach, inbound, and network sourcing to consistently add new high-quality partners - Negotiate and close deals end-to-end, structuring commissions (CPA, rev share, hybrid), bonuses, deliverables, and terms that align partner incentives with Novig's growth goals - Onboard partners quickly and cleanly with tracking, creative assets, messaging guidelines, and everything they need to go live - Build the systems that let the program scale, including playbooks, partner CRM, reporting dashboards, and onboarding processes - Experienced in affiliate, partnerships, or performance marketing, ideally in sports betting, fantasy, fintech, trading, or high-growth consumer apps - Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity ### **Why work here, in the words of the people who do** _“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”_ _“The people! So smart, thoughtful, fun to work with, passionate about their craft, etc”_ _“I'm having the most fun I've had in my entire career.”_ If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect. ### **Not for everyone** - Our work is tied to live sports - that means potential nights, weekends, and pressure included. - If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment. ### **Compensation & benefits** - $130k – $160k base, benchmarked at top-tier tech companies - Meaningful equity for every employee, regardless of role - 100% health premiums covered - 99% dental & vision covered - 401(k) with 4% company match - HSA + $1,080 annual company contribution - $50/monthly company contribution to employee transit - $27/day lunch stipend when working from our NYC office - $35/day dinner stipend when working from the NYC office after 6:30pm ### **Homebase** Union Square, NYC Visa sponsorship is not available for this role.