Affiliate Partnerships Manager

Accountabilities:

• Own the strategy, execution, and ongoing management of affiliate programs across multiple client accounts, serving as the primary contact for affiliate-related initiatives.

• Develop program strategies and 30-, 60-, and 90-day roadmaps aligned with client revenue, online visibility, and AI-driven discovery objectives.

• Recruit, negotiate with, and activate partners, including publishers, review sites, newsletters, creators, and marketplaces, while managing commissions, revenue-sharing agreements, flat fees, and insertion orders.

• Apply and refine affiliate recruitment, onboarding, content partnership, and performance management processes, sharing insights to improve internal playbooks.

• Configure, test, and maintain tracking, attribution, and reporting workflows using platforms such as Impact, PartnerStack, CJ, and Awin.

• Analyze program performance, identify conversion challenges, evaluate partner quality, and make data-driven optimization decisions independently.

• Lead client meetings, present results, communicate insights, and recommend strategic improvements with confidence.

• Train, mentor, and review the work of Affiliate Partnerships Specialists, delegating responsibilities and providing constructive feedback.

• Support sales calls and proposals by assessing opportunities, estimating potential impact, and outlining affiliate strategies.

• Collaborate with SEO, content, and digital PR teams to develop integrated growth strategies and contribute to agency partnership and referral initiatives.

• Manage competing priorities, project deadlines, and utilization targets across multiple accounts while staying informed about affiliate industry trends and evolving AI and LLM discovery practices.

Requirements:

• 4–6 years of experience in affiliate marketing, partnership marketing, influencer marketing, or performance marketing, including at least 2 years directly managing programs or client accounts.

• At least 2 years of experience working in a marketing agency or professional services environment.

• Demonstrated success recruiting, negotiating with, and growing affiliate partnerships that generate measurable revenue.

• Strong understanding of affiliate tracking and attribution, including cookies, pixels, server-to-server tracking, attribution windows, commission models, and insertion orders.

• Hands-on experience setting up, managing, and troubleshooting affiliate platforms such as Impact, PartnerStack, CJ, Awin, Amazon Associates, Everflow, or comparable networks.

• Strong analytical skills, including the ability to interpret campaign data, identify opportunities, develop forecasts, and translate findings into actionable recommendations.

• Solid understanding of digital marketing funnels, conversion metrics, and the contribution of affiliate partnerships to broader business objectives.

• Excellent client-facing communication skills, with the ability to lead meetings, present performance results, and manage expectations independently.

• Experience mentoring junior colleagues, reviewing deliverables, or supporting team development.

• Strong project management and organizational skills, with the ability to manage multiple accounts and deadlines in a fully remote environment.

• Excellent written and verbal communication skills, along with experience using Google Workspace and project management systems.

• Genuine interest in how AI and large language models are changing online discovery, content distribution, and the value of affiliate partnerships.

• Experience with both B2B and B2C affiliate programs, creator and influencer partnerships, sales proposals, or the development of playbooks and reporting frameworks is an advantage.

• An affiliate marketing certification, such as the PXA Industry Associate Certification or an equivalent qualification, is a plus.

Benefits:

• Annual salary ranging from $86,000 to $95,000, depending on experience, affiliate marketing expertise, platform knowledge, negotiation skills, client management experience, and leadership background.

• 100% employer-provided health, dental, and vision benefits for U.S. employees.

• 401(k) matching at 50% of employee contributions, up to 6% of salary.

• Unlimited paid time off, with encouraged mental health days.

• Paid parental leave.

• Donation matching.

• Career development training and professional growth opportunities.

• Remote work equipment.

• Team-wide health challenges and virtual events that support connection and engagement in a remote-first environment.

• Opportunities to take ownership of increasingly complex client accounts, contribute to business development, expand people leadership responsibilities, and progress toward senior leadership within the affiliate partnerships function.