AI Creative Strategist

O que buscamos?

Buscamos uma pessoa Estrategista Criativa com DNA 100% nativo de redes sociais, para você que é Community Manager ou Content Creator com experiência prévia que esteja preparada para uma próxima etapa em sua carreira.

Principais Responsabilidades:

• Estratégia Social: Trabalhar com estratégia social de conteúdo multiplataforma alinhada aos objetivos da marca, respondendo a roadmaps por canal e metodologias de teste/otimização;
• Visão Criativa e Tendências: Aportar input e critério criativo identificando oportunidades em tempo real na cultura, entretenimento, séries, filmes e conversas virais da América Latina;
• Inteligência de Audiência e Social Listening: Operar ferramentas de Social Listening para analisar o sentimento, detectar tendências emergentes e traduzí-las em insights estratégicos acionáveis;
• Ecossistema AI-First: Integrar ferramentas de IA generativa (copilots, prompting, automações) para acelerar a ideação de briefs, otimizar a criação de textos/formatos e medir o desempenho do conteúdo;
• Supervisão de Produção e Lançamento: Colaborar de perto com líderes criativos, editores e gestores de dados para garantir que a visão estratégica seja executada com o tom de voz correto e nos momentos-chave de publicação;
• Medição e Impacto: Definir e monitorar KPIs de saúde comunitária, testes A/B e eficácia de campanhas social-first, apresentando relatórios periódicos e recomendações de otimização;

Experiência e Habilidades

• Experiência com Community Management, Social Media ou Content Creator com um portfólio de crescimento de marcas da América Latina;
• Domínio Orgânico e pago do comportamento do público no TikTok, Instagram, X e Youtube;
• Capacidade de Estruturar briefs criativos, conceitualizar ângulos narrativos e defender propostas estratégicas para clientes e diretores criativos;
• Familiaridade com prompt engineering (Open AI, Anthropic, Gemini, Midjourney) e suítes de gestão/monitoramento social (Sprinklr, Brandwatch, Sprout Social);
• Atitude Resolutiva e comunicativa para fazer perguntas e propor soluções. Mente inovadora, curiosa e com alto grau de adaptabilidade em ambientes em construção;
• Excelente redação em espanhol, atenção minuciosa aos detalhes e nível avançado de Inglês;
• Sensibilidade estética, compreensão de acessibilidade em redes sociais e compromisso com ambientes diversos e inclusivos;
• Estar por dentro da indústria de Fashion & Beauty.

ork alongside Creative Directors and a talented team of designers, copywriters, and strategists to deliver exceptional work that resonates with audiences and meets client objectives. Your creative insights and leadership will help elevate our projects while fostering a collaborative environment that encourages innovation and excellence.

Key Responsibilities

• Collaborate with Creative Directors to brainstorm and develop innovative concepts for campaigns across various digital platforms, ensuring alignment with client goals and brand identities.
• Oversee the execution of creative projects from ideation through delivery, maintaining timelines, budgets, and quality standards while ensuring seamless collaboration among team members.
• Drive social media strategies, taking ownership of creative calendar management and overseeing the end-to-end production of digital assets.
• Interact with clients to gain insights, present concepts, and receive feedback, nurturing strong relationships and ensuring their needs are met throughout the creative process.
• Facilitate workshops and brainstorming sessions with clients and internal teams, promoting creative thinking and inspiring innovative solutions.
• Provide guidance and mentorship to junior creative team members, fostering a supportive environment that encourages professional growth and creativity.
• Gather and process client feedback, working collaboratively with the creative team to refine concepts and deliver impactful creative work.
• Stay current with industry trends, emerging technologies, and best practices, leveraging this knowledge to inform creative strategies and maintain Monks' competitive edge.
• Work closely with cross-functional teams, including strategy, production, and technology, to ensure cohesive project execution and optimal results.

Requirements

• Experience in a senior creative role within advertising, digital media, or a related field, with a strong portfolio demonstrating successful campaigns and innovative work.
• Strong experience in social media, creative calendar management, and asset production.
• Strong ability to generate fresh ideas and concepts, with a passion for creativity and a keen eye for detail.
• Exceptional interpersonal and presentation skills, with a demonstrated ability to effectively communicate creative concepts to clients and stakeholders.
• Proven track record of collaborating with diverse teams and fostering a positive, creative work environment.
• Familiarity with digital marketing strategies, user experience principles, and the latest trends in digital advertising.
• Ability to work efficiently in a fast-paced environment, managing multiple priorities and adjusting to changing needs as required.
• Advanced English - Spanish is a plus.
• Availability to work on-site in São Paulo twice a week.

Nice to Have

• Knowledge and experience in AI-driven content production for social media.
• A strong inclination and interest in the fashion and beauty industry.

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