AI-Native Marketer, Digital & Lifecycle

Reports to: Director of AI Driven Marketing & Grid Services Revenue

Department: Marketing

Location: Hybrid in Littleton, CO

 

About Emporia Energy

Emporia is a leading technology company revolutionizing home energy by providing affordable, integrated solutions that empower homeowners to optimize energy usage to reduce costs and carbon footprint. Emporia’s Home Energy Management Platform is a powerful software system that connects their Vue Home Energy Monitor, Level 2 EV Charger, Smart Plugs, Home Battery, and third-party thermostats and appliances. By automating energy use through real-time monitoring and scheduling, the platform optimizes consumption, reduces costs, and simplifies home energy management—all within one intuitive app.  With over 400,000 U.S. homes running Emporia’s energy management and EV charging hardware, we are now launching a national Third-Party Owned (TPO) home battery Virtual Power Plant — placing industrial-rated home batteries in residential homes to deliver power redundancy, utility cost savings, and grid peak demand services. By reducing energy waste and saving customers money, we’re helping create a healthier planet and a brighter future. For more information, visit emporiaenergy.com. 

Mission, Vision and Values

Emporia was founded in 2018 with a clear purpose to revolutionize home energy, generate tangible customer savings, and accelerate the transition to a lower carbon future. We are striving to become the world's leading home energy management platform and build the largest virtual power plant.

• Customers First: We deliver exceptional service with empathy and responsiveness, building lasting trust in every interaction.
• Own the Outcome: We think like owners, taking responsibility for results and holding ourselves and each other accountable.
• Win Together: We succeed together through honesty, humility and humanity.
• Grit Gets it Done: We work hard, stay passionate, and persevere through challenges.
• Better Every Day: We challenge the status quo, take smart risks and aim to improve 1% every day.

Role Overview

Emporia is hiring an AI Marketing Engineer: Digital & Lifecycle to build and operate the systems behind customer lifecycle marketing.

This role owns the digital, CRM, and lifecycle infrastructure that lets Emporia's marketing team segment customers, trigger communications from real behavior, test experiences, and use AI to increase the speed and scale of execution. They also own the day-to-day website: content, updates, and fielding requests as they come in. 

This is a results-driven marketing role. You will define how your work is measured, build the tracking needed to measure it, and hold yourself accountable for whether what you ship actually improves customer behavior and business results.

Marketing and Creative leadership own Emporia's campaign calendar and brand strategy. On a small team, everyone briefs and everyone touches creative, and this role is no exception. When you build the automation, you also own getting the right message in front of the right customer: writing the brief, partnering with the designer through to the finished asset, and loading it into the system you built.

As an AI-native marketer you will approach marketing as a system to be designed, not a series of tasks to be completed. You will look for ways AI and automation can own execution at scale, while deliberately reserving human involvement for the decisions, exceptions, and judgment where it creates real value.

What You'll Own

CRM, Lifecycle & Measurement

• Own Emporia’s CRM and lifecycle platform, including customer data, segmentation, integrations, deliverability, and reporting.
• Build automated journeys across onboarding, product adoption, cross-sell, retention, and program enrollment.
• Build AI-native workflows for personalization, content, segmentation, analysis, and other lifecycle needs, designing for autonomous execution where appropriate rather than simply using AI to make manual work faster.
• Build for reliability: monitor automated workflows, fix recurring problems at the system level, and maintain the documentation needed to keep critical systems running.
• Build the tracking and reporting needed to measure funnel performance, campaign impact, and business outcomes.
• Design and implement experiments with clear hypotheses and success metrics; use the results to decide what to scale, change, or stop.

Website Execution

• Own day-to-day execution of Emporia's website: page updates, content changes, and new landing pages tied to active campaigns and program launches.
• Field and prioritize website requests from other teams. Keep a clear queue so nothing sits unaddressed.
• Keep site content and messaging current as offers, programs, and pricing change.
• Use AI development tools to build or update lightweight web pages and landing experiences without waiting on Engineering for routine changes.
• Escalate to Engineering when a request needs deeper platform work, security review, or infrastructure changes.

Campaign Briefing and Creative Direction

• Own the creative brief for campaigns tied to the lifecycle programs you build..
• Lead with a customer-first point of view. Know what will actually motivate this segment to act, beyond what's technically correct or on-brand.
• Partner with the graphic designer from brief through finished asset, managing revisions and timeline to completion.
• Load finished creative into the CRM and automation systems you own. Design versioning may eventually be automated. For at least the first six months, expect to manage it directly.

Cross-functional execution

• Work with the Director to prioritize lifecycle, website, and automation work against the highest-value company opportunities.
• Partner with Creative, Product, Analytics, and other teams when the work crosses systems or functions.
• Surface dependencies, risks, and limitations early rather than letting them become blockers.

 

Required Qualifications: What You'll Bring

• 3+ years of hands-on experience in CRM, lifecycle marketing, marketing automation, marketing operations, or a related role.
• Experience owning or administering a marketing platform such as HubSpot, Braze, Iterable, Klaviyo, Salesforce Marketing Cloud, or a similar system.
• Experience building lifecycle programs and experiments where you were accountable for measurable improvements in conversion, engagement, retention, revenue, or another defined business outcome.
• Practical experience using AI tools in real workflows, beyond a consumer chat interface.
• Experience designing AI workflows, including prompts, business rules, monitoring, and deciding where human review adds value versus unnecessary friction.
• Comfort working with APIs, webhooks, data integrations, and the basic mechanics of how systems exchange information.
• Comfortable making content updates and lightweight builds on a website or CMS platform, and fielding requests from other teams without letting them pile up.
• Strong analytical instincts. You can define KPIs, instrument tracking, build useful reporting, interpret results, and turn what the data says into the next action.
• A builder's mindset. You are curious, persistent and  comfortable getting into the platform, diagnosing a problem, and fixing it.
• Genuine consumer instinct / always putting the customer at the center of your strategy.  You can look at a segment and have a real point of view on what will move them, beyond how to target them.
• Comfortable writing creative briefs and partnering with a designer through to a finished asset. This role owns creative execution for what it builds, beyond the automation behind it.

What We Offer

💰 Compensation: The expected base salary range is $85,000 - $110,000, plus stock options. The offered salary will depend on numerous factors, including but not limited to work experience, skills, and internal equity considerations. The base salary does not include benefits or other incentives.

🏥 Benefits: medical/dental/vision insurance, 401(k), employee stock option program, paid holidays plus unlimited PTO, discounts on Emporia products and partner offerings.

📈 Career Growth: Be part of a fast-growing company at the forefront of home energy innovation.

Emporia Energy is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, ancestry, national origin, sex, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, service in the military, or any other characteristic protected by applicable federal, state or local laws. We will make reasonable accommodations for any qualified applicant with a disability, provided that the individual is otherwise qualified to safely perform the essential functions of the job with or without accommodation and that the accommodation would not impose an undue hardship on the operation of our business. Please let us know if you believe you require reasonable accommodation, or if you would like assistance to complete an application or to participate in an interview at the company.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Emporia Energy hiring process will only come from email addresses with the domains emporiaenergy.com or no-reply@us.greenhouse-mail.io. If in the course of the application or hiring process with Emporia Energy you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact cybersecurity@emporiaenergy.com.