AutoScout24 is Europe's leading used car marketplace, operating across Germany, Austria, the Benelux countries, and Italy. Our brand team sits at the centre of how millions of people experience us – and we're building the capability to tell that story in ways that are faster, more creative, and more relevant than ever.
This is a new role. You'll be the first dedicated social creative hire on the brand team, and you'll shape what AI-assisted content production looks like at AS24 - not as a side project, but as a core function.
Your primary focus is paid social and online video. You'll produce short-form video content that drives brand preference across our markets, working from structured briefs and iterating based on performance. You'll use AI production tools as your default workflow, not as a novelty.
We have the foundations (e.g., structured briefing templates, a creator brand overview, product usage guidelines) to work from. You'll have this foundation and you'll help shape how it evolves in practice.
What You'll Do
Content Production
- Produce short-form video content for paid social, primarily for the German market with (later) localisation across Austria, the Netherlands, Belgium, and Italy
- Use AI-assisted production tools - video generation, voiceover, editing as your primary production method, not occasionally but as your standard workflow
- Adapt and localise content across markets using AI-powered voiceover dubbing and subtitle tooling
- Maintain a high output cadence without compromising on brand quality
Collaboration
- Work from briefs provided by the brand team, and flag early if something is unclear or won't translate to platform before going into production
- Partner closely with the performance marketing team to understand what's being tested and iterate based on results
Quality and Consistency
- Apply brand guidelines consistently across all content and markets
- Maintain a working knowledge of platform behaviour across Instagram, TikTok, and YouTube Shorts – formats, pacing, what performs etc.
What We're Looking For
Essential
- 4-5 years of experience in social content creation or a closely related role
- Portfolio of platform-native work: content made for social, not adapted from other formats
- Hands-on experience using AI production tools in real work – Higgsfield, Runway, Kling, ElevenLabs, CapCut, or equivalent. A workflow, not just familiarity
- A strong instinct for what works on paid social: hooks, pacing, format etc.
- Fluent in English. Working knowledge of German / other European languages preferred, but not essential.
- Comfortable working in a small, fast-moving team where the brief isn't always perfect, and iterating based on data / results.
Strong advantage
- Experience producing or adapting content across multiple European markets or languages
- Familiarity with creative localisation workflows – voiceover, subtitles, format adaptation
- Experience working alongside performance marketing teams and understanding how creative gets tested
A culture of growth
With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.
For a career where you can drive our business and shape your future, apply now.
