AI & Writing Specialist

AI & Writing Specialist

Franklin, TN

On-site

The AI & Writing Specialist is a strategic enablement partner dedicated to driving the adoption and operational maturity of AI-assisted content. This supporting role focuses on building team capability, establishing collaborative prompt playbooks, and guiding content creators across seven portfolio brands to confidently produce high-quality, on-brand, and compliant AI-generated content.

This associate will own the discipline of using AI tools to produce, accelerate, and elevate written content across the marketing function — and just as importantly, the editorial discipline that makes AI-assisted writing actually good.

What are we looking for?

• Bachelor’s degree required  

• 3+ years in writing, editorial, content strategy, or copywriting; brand-side, agency-side, or publisher-side experience valuable 

• Demonstrated hands-on experience with AI writing tools (ChatGPT, Claude, Gemini, Jasper, Writer, or comparable) at production level — not just experimentation 

• Track record of writing or editing at brand-publication quality across formats and channels 

• Experience translating brand voice into structured guidelines that other writers (human or AI) can follow 

• Demonstrated editorial judgment — able to identify what's wrong with AI-generated copy and elevate it to a shipping standard 

• Experience designing and refining prompts at scale, not just using AI tools tactically 

• Project management & ownership experience with complex stakeholder lists and demonstrated ability to influence without authority 

• CPG or comparable multi-brand experience valuable for the voice-translation discipline this role requires

What would be your key responsibilities?

   Production & Project Management: 

• Coordinates content development, enhancement for readability & authority, and adaptation across channels with internal and external teams for our portfolio of seven brands. This includes sourcing raw materials from technical experts, coordinating internal & external parters for content completion, and maintaining deployment calendars.  

AI Writing Practice & Editorial Standards 

• Owns the practice of AI-assisted writing across the function: voice and tone calibration, model selection, quality standards, and the workflows that make AI-assisted writing reliable. 

• Establishes the editorial standards AI-assisted writing must meet before it ships: factual accuracy, brand voice fidelity, originality, tone, structure, and the things AI consistently gets wrong. 

• Reviews, refines, and elevates AI-generated copy to a publishable standard; serves as the function's senior editorial judgment on AI-assisted output

• Builds and maintains the brand voice translations that allow AI tools to produce copy that sounds like the brand and delivers on required legal & regulatory guidance. 

Prompt Engineering & Playbook Development 

• Designs and maintains the skills, playbooks & workflows that scale AI-assisted writing capability across teams: brand voice prompts, channel-specific prompts, format-specific prompts, GEO-optimized prompts 

• Continuously refines prompts as models evolve and as the function learns what works 

Workflow Integration 

• Partners with Content Operations & Production on integrating AI writing & input requirements into the brief-to-publish workflow — where it accelerates, where it requires human judgment, where it shouldn't be used at all. 

• Identify opportunities and current bottlenecks in process flows and across tools. 

• Partners with the Search & GEO Senior Manager on writing for generative engines: how to structure content so AI tools cite, summarize, and represent the brand accurately. 

Brand Voice & Compliance Stewardship 

• Owns the AI writing layer's compliance with brand standards, factual accuracy requirements, and emerging regulatory and disclosure requirements around AI-generated content 

• Partners with legal and brand on the guardrails that protect the brand from AI-specific risks: hallucinations, voice drift, IP and copyright concerns, disclosure requirements 

Capability Building & Enablement 

• Trains and enables the broader IC&M function on AI writing: when to use it, how to prompt well, what to review for, what good looks like 

• Builds the capability into the team rather than concentrating it in a single role 

Cross-Functional Partnership 

• Day-to-day partner to Content Operations & Production, Social & Communities, the Search & GEO Senior Manager, brand teams, and the broader Marketing Systems & Enablement team on AI-assisted writing across formats — long-form content, social, scripts, product copy, email, briefs, and emerging content types

What can you expect from Mars?

• Opportunity to bring your pet to work.

• Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.

• Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome

• Commitment to our consumers and focus on positively impacting the planet and the population.

This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

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