ANALYST
The Analyst, WME Insights (North America) will support the team in delivering market research, consumer insights, and cultural intelligence to inform strategic business decisions across entertainment, sports, and media. This individual will analyze audience behavior, media consumption, cultural trends, and talent performance to help identify opportunities and support the growth of our clients’ businesses.The Analyst will work closely with team members to translate research and data into actionable insights and compelling narratives for agents and business stakeholders. The ideal candidate is intellectually curious, detail-oriented, and eager to develop their expertise in the media, entertainment, and sports industries. This role will support WME Group businesses, including WME, IMG Licensing, and Pantheon.
RESPONSIBILITIES:
- Analyze the performance of television, film and digital content, and talent across traditional and digital platforms.
- Research and assess consumer behavior, audience preferences, and engagement trends across entertainment, sports, media, and brands.
- Monitor cultural trends, emerging platforms, and shifts in consumer interests to identify relevant insights and opportunities.
- Conduct social media research and analysis to evaluate audience engagement, sentiment, and talent performance.
- Synthesize quantitative and qualitative research into clear, actionable insights and compelling presentations for internal stakeholders.
- Support the development of research reports, presentations, and strategic recommendations for agents and business teams.
- Collaborate with WME Insights team members on ongoing research projects and ad hoc business requests.
QUALIFICATIONS:
- Bachelor’s degree in marketing, business, communications, statistics, economics, or a related field required; master’s degree a plus.
- 1+ years of relevant experience in market research, consumer insights, media research, marketing analytics, or a related field; relevant internships may be considered.
- Familiarity with research tools, audience measurement, market research, and social listening platforms (i.e. Nielsen, Luminate, Tubular, Chartmetric, Power BI etc. or similar tools)Strong analytical and research skills, with an interest in understanding consumer behavior, audience trends, and market dynamics.
- Ability to interpret data and research findings and translate them into clear, compelling narratives and actionable insights.
- Excellent written and verbal communication skills, with strong attention to detail.
- Highly organized, collaborative, and comfortable managing multiple priorities in a fast-paced environment.
- Strong interest in entertainment, sports, media, and popular culture.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- AI fluency, including familiarity with generative AI tools and an interest in leveraging emerging technologies to enhance research, identify trends, and synthesize insights.
Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Rate Minimum:
$52,728 annually (minimum will not fall below the applicable state/local minimum salary thresholds)
Hiring Rate Maximum:
$70,304 annually
WME is an equal opportunity employer and encourages applications from qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
