Area Sales & Education Manager, London & South (Maternity Leave Cover)

What You’ll Do

This is a field-based role and will require extensive travel throughout Central London and the South of the UK. 

 

What You’ll Be Working On

RETAIL SALES PERFORMANCE IN B&M:

• Responsible for achieving agreed sales targets within designated areas, with business plans in top Flagship Doors aligned to national and locally relevant in-store activity.
• Establish a focus door list based on sales goals and current performance monthly, be able to prioritise and independently manage journey planning within the area.  
• Constantly evaluate area sales results and revise strategy based on successes and challenges.
• Establish and develop strong relationships from store leadership to store-level employees.   
• Develop seasonal marketing plans with retail partners in the area to achieve retail sales goals through local event opportunities, training and strategy meetings.
• Take ownership for the success of the retailer beauty staff in-store, driving the team to achieve their KPIs through impactful and engaging educational touchpoints and business planning.
• Work closely with the UKI head office team to give feedback on commercial opportunities in the field.
• Evaluate stock levels for products when conducting store visits and communicate needs based on account specifications.  
• Support and maintain visual merchandising updates and needs based on merchandising guidelines and retail planograms. 
• Provide consistent feedback from store visits and training to help shape future decisions.
• Responsible for strategic budget decisions and overall compliance. 

TRAINING AND EDUCATION:

• Develop strong relationships with all store level leadership to identify and partner on training opportunities in the area.
• Coach and develop staffing agency and retailer in-store teams to become brand experts and advocates. 
• Have an innovative approach to identifying local opportunities to educate in-store teams, both in-person and remotely.
• Confidently conduct training on new and existing products in both formalised education sessions and during on-the-spot coaching opportunities.
• Lead by example during in-store selling and coaching days, demonstrating best-in-class customer experience. Be the embodiment of a brand advocate, championing the brand at every internal and external touchpoint.
• Ability to create positive learning environments for both sales and retailer teams in person and through digital touchpoints
• Foster an environment that encourages the open exchange of ideas and inspires those at point of sale. 
• Lead from the front at retailers conferences and educational events, with the ability to confidently present on stage and to a large audience.
• Able to support in the development and creation of digital education material such as videos and product cards.

EVENTING AND CONSUMER ACTIVATIONS:

• Collaborate with internal teams to identify & deliver eventing and experience opportunities across the UK and Ireland.
• Identify whitespace opportunities for eventing and experience in the area’s flagship stores and cities.
• Track and share insights, results and ROI from area activations.
• Build strong relationships with agency partners to identify best in class teams, and deliver coaching and training to ensure exceptional customer experience.
• Able to execute large scale sites, local events and area activations with excellence.
• Adopt a ‘hands-on’ approach to eventing and activations, leading the way with consumer experience and operational standards.
• Collaborate with internal stakeholders in Brand Marketing and VM to ensure all necessary event materials are prepared and available.

LEADERSHIP:

• Experience as a hands-on leader who loves being on the sales floor to motivate, coach, and help teams succeed.
• A natural storyteller with enhanced persuasive selling skills & an adept negotiator with proven examples of success.
• Innovator with the ability to work independently and handle multiple tasks in a fast-paced environment.
• Ability to network and influence senior stakeholders, and clearly communicate recommendations concisely and persuasively.
• Should have an energetic, positive, and service-oriented personality and be skilled at relationship-building.
• Must be focused, show excellent attention to detail, and demonstrate an entrepreneurial approach to their work.
• Has successfully identified, recruited, supervised, motivated and developed people. 
• Should be passionate about skincare, body and fragrance products, and implementing brand education and training initiatives.

 

Must Haves

• 2+ years’ experience in premium beauty in a managerial role with experience of sales and education.
• Excellent written and verbal communication skills.
• Experience working across different channels of premium beauty: Department Stores, Beauty Specialists, Boots & others.
• Have a valid driver’s license and be able to easily commute within the area, and willing to travel out of the area for events or meetings. 
• Should be proficient in MS Office (Word, Excel and PowerPoint).
• This is a field-based role, candidates should be comfortable to travel and able to spend 80% of time out in the field/in-store.

 

How You’ll Know You’re a Fit

• Describe soft skills and values that align with your team and company culture.
• Include:
• Workstyle or mindset (e.g., entrepreneurial, collaborative, detail-oriented)
• Cultural alignment (e.g., passion for the brand, commitment to DEI)
• Adaptability and problem-solving
• Communication and collaboration strengths

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