Area Sales Manager- Dealer Equipment

Are you a motivated sales professional with a passion for equipment sales, dealer development, and customer success? We are seeking an experienced Area Sales Manager – Turf/ Commercial, Construction, RLC Equipment (Residential, Landscape & Contractor) and aftersales to join our team and play a key role in driving sales growth across Sydney to Northern NSW.

This is an exciting opportunity to work with a market-leading product portfolio, develop strong dealer partnerships, and contribute to the ongoing success of our business.

About the Role

Reporting to the National Sales Manager, Dealer Equipment, you will be responsible for managing and growing sales within your territory through dealer engagement, business development, product demonstrations (tow and show), marketing initiatives, and customer relationship management.

You will work closely with dealers, customers, service teams, and internal stakeholders to ensure sales targets are achieved while delivering exceptional customer support.

Key Responsibilities

• Develop and execute territory sales plans to achieve sales targets and business objectives.
• Build, maintain, and strengthen relationships with existing and prospective dealers.
• Monitor dealer performance and implement strategies to improve sales growth and profitability.
• Identify market opportunities and recruit new dealers where required.
• Provide dealer training, sales support, and product knowledge.
• Conduct regular product demonstrations for dealers and end users.
• Support local marketing campaigns, field days, trade shows, and promotional activities.
• Monitor competitor activity and market trends to identify growth opportunities.
• Investigate and resolve customer issues relating to products, pricing, deliveries, and accounts.
• Prepare sales forecasts, reports, expense submissions, and CRM updates.
• Promote finance solutions and ancillary products to support sales outcomes.
• Ensure compliance with company policies, WHSE requirements, and ethical business standards.

About You

To be successful in this role, you will have:

• Proven success in a sales role within the equipment, machinery, agricultural, turf care, landscaping, or related industries.
• Strong relationship-building and business development skills.
• Demonstrated ability to influence, negotiate, and close sales opportunities.
• Excellent communication and presentation skills.
• Strong organisational and time management abilities.
• Sound commercial acumen with the ability to analyse sales performance and market opportunities.
• Experience using CRM systems and Microsoft Office applications.
• The ability to work autonomously while contributing to a broader team environment.
• An understanding of mechanical equipment and its operational applications.
• A professional, proactive, and customer-focused approach.

What's Required

• Valid Australian Driver's Licence.
• Valid Passport.
• Ability and willingness to travel regularly within your territory, including interstate travel and occasional international travel.

Why Join Us?

• Opportunity to represent a respected and innovative industry leader.
• Competitive salary package including vehicle and tools of trade.
• Supportive team culture with ongoing professional development opportunities.
• Ability to make a significant impact on business growth and customer success.

If you're a driven sales professional who thrives on building strong customer relationships and delivering outstanding results, we'd love to hear from you.

Apply now and become part of a team committed to excellence, innovation, and customer success.

Who are we?

Toro is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, underground utility construction, rental and specialty construction, and irrigation solutions. You’ll enjoy a workplace founded on ideals. Where people and performance are valued equally. Where ethics are a way of life. Where relationships thrive on trust and respect.

Why Join Us?

This is an exciting opportunity to take ownership of a nationally significant business function, influence strategic direction, and lead a high-performing team in a dynamic and customer-focused environment. If you are a motivated leader looking to make a meaningful impact and drive business success, we'd love to hear from you.

To apply

Please note that we commence shortlisting candidates as soon as possible and as such early submission of your application is encouraged to ensure you don’t miss out on this great opportunity.

Should you wish to join a market leading company with strong ‘People Values’ and believe you have the necessary skills to succeed please apply via our careers page toro.com.au/jobs-at-toro.

Only shortlisted candidates will be contacted.