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New York, New York, United States
Hybrid
co:collective is hiring an art director + copywriter team in NYC who believe brands should be less advertising-y and more action-y.
To be clear: this isn't a content role. We're not looking for someone to keep the feed full. We need a team that can deliver THE IDEA: the platform-defining, culture-moving concept that generates a hundred pieces of content.
Think REI closing on Black Friday for #OptOutside. Or CVS walking away from tobacco sales to align with its purpose. Or Patagonia transferring ownership to a trust and nonprofit that focuses on the Earth. Those weren't posts. They were bold business decisions turned into action that captured public attention. We call it STORYDOING rather than storytelling.
→ Built brand campaigns and platforms from strategic insight to launch
→ Turned brand purpose into actions people can see, join and discuss (not just new logos or manifesto videos)
→ Made work that earns media and attention, not just impressions
→ 5+ years in a creative agency, focused on strategic concepting
→ A home base in NYC, or a willingness to relocate
→ Translate strategic insights into memorable experiences that don't fit in a traditional media box
→ Build ideas big enough to span brand, culture, experiences and partnerships
→ Push every brief past "fine" to "wild"
→ Make one truly memorable campaign instead of dozens of forgettable assets
We're hiring as a team: copywriter + art director. Not website writers. Not brochure art directors.
Our one question for every brief: what's the most unexpected thing we could do with this?
