Assistant Athletics Director for Marketing and Fan Engagement

Job Title:

Assistant Athletics Director for Marketing and Fan Engagement

Job Summary:

The Assistant Athletics Director for Marketing and Fan Engagement reports to the Chief Revenue Officer for Athletics and will be a member of the University of San Francisco Athletic Department responsible for the planning, development, and implementation of marketing strategies, branding initiatives, marketing communications, community outreach activities, and game experience. This position will collaborate with the Assistant Athletics Director, Ticket Sales & Operations to develop partnerships and sales opportunities that will boost attendance and revenue growth in addition to working with the Associate Athletics Director, Communications to create one voice messaging, media, and marketing strategies.

Full Job Description:

Job Responsibilities include, but not limited to:

●      Develop and execute multi-channel marketing campaigns that uphold University brand standards, amplify student & fan engagement, and drive revenue and athletic awareness

●      Plan and implement the promotions and gameday activities with emphasis on ticketed sports.

●      Promote athletic events within the University community, specifically to students, faculty and staff.

●      Work in unison with ticketing to develop ticket/marketing plans to promote fan attendance and generate revenue.

●      Execute key USF branding initiatives that uphold and strengthen the image of the athletic department and University.

●      Work collaboratively to implement the execution of social media and video department strategic plans.

●      Create and manage a gameday experience that is cultivated for the interests of donors, season ticket holders, community members, and students

●      Work with outside agencies to identify sales opportunities and advertising initiatives.

●      Facilitates departmental obligations in conjunction with various sponsorship agreements.

●      Identify and execute new and creative means to attract new customers to various athletic events.

●      Maintain all digital asset boards including ribbon, video, and courtside

●      Create and maintain messaging on Campus televisions in The Sobrato Center, Koret Recreation Center, and Residence Halls

●      Creates and implements Community Marketing plans while building relationships with various organizations to strengthen the athletic department’s visibility within the City of San Francisco and surrounding areas.

●      Maintain knowledge of marketing trends and best practices.

●      Oversee the creation of all collateral materials, including posters, schedule cards, flyers, etc.

●      Develop and coordinate the dissemination of promotional information through various social media channels and new technology.

●      Supervise and coordinate a team of gameday staff for home events (approximately 20 – 25 students).

●      Coordinate on-field and on-court presentations with various University and external constituents.

●      Write formats for home events to ensure proper execution of timing for public address announcer, band, cheer, promotions, etc.

●      Coordinate scripts for public address announcers for each home event – highlighting sponsors, describing promotional activities and upcoming events.

●      Act as department liaison for interaction/scheduling and coordination of USF Band, USF Spirit Squad, student organizations and Mascot.

●      Work in conjunction with external partners to create Radio Ads and Social Media Strategy to promote Men’s Basketball Games and the Hilltop Hoops Hour.

●      Work in collaboration with the USF Communications Office to provide consistent messaging to University constituents.

●      Create year-round email campaigns to Campus and Community Groups including weekly messaging.

●      Collaborate with the Chief Revenue Officer to create and implement marketing plans for Special Events including the Tip-Off Gala, Swanson Golf Tournament, Hall of Fame Dinner and Hilltop Awards.

●      Facilitate various content requests from outside constituents.

●      Recruit, supervise and manage part-time marketing team.

●      Provide exemplary customer service to internal and external stakeholders.

●      Supervise marketing team staff members in regards to sales strategies and execution of plans.

●      Other duties as assigned.

 

Qualifications and Requirements

●      This is position will work on-site in San Francisco

●      Bachelor’s Degree Required

●      6+ Years of experience in Marketing and/or Fan Engagement

●      Proficient in computer skills using Microsoft Office Suite (Word, Excel, Outlook)

●      Proficient in Adobe Creative Suite (Including but not limited to Photoshop, After Effects, Illustrator, InDesign, Premiere, Etc.) and music editing software.

●      Must demonstrate outstanding administrative and organizational skills

●      Leadership experience in intensive, fast-paced environments requiring top-flight production execution

●      Embody a strong work ethic, have a desire to work in collegiate athletics, and have proven written and oral communication skills

●      Be able to work an extensive night and weekend work schedule

●      Have knowledge of NCAA performances, brands and rules and regulations

●      Demonstrated understanding and execution of game production management, creative content development and innovative approaches in event production

●      Knowledge of the mission and goals of the Athletic Department and the University of San Francisco. Some knowledge of NCAA and WCC rules and regulations.

 

Full-Time/Part-Time:

Full time

Pay Rate:

Salary

Salary Range :

$80,000-$100,000 annualized; commensurate with experience