REQ14292 Assistant Director, Media (Open)
POSITION SUMMARY:
Assistant Director, Media is responsible for managing the planning of paid media strategy and implementation to drive brand advocacy and customer conversion & loyalty.
PRIMARY RESPONSIBILITIES:
- Work with line manager to lead collaborations with media and media agencies, leveraging resources to generate insights of target audiences and analyze competitors for Melco.
- Develop and deliver media strategies including performance media, aligned with campaign objectives, create media planning guideline, and ensure media strategy implementation and performance measurement.
- Collaborate closely with Content team to identify right assets for various channels and reach target audiences with most efficient communication.
- Closely monitor campaign media spending, analyze, and verify media report data, attribute performance results and provide optimization plan proactively and timely, to ensure achievement of communication goals.
- Work closely with PR, Social media and Digital marketing team to ensure communication consistency across all touch points of target audiences.
- Manage media budget and ensure efficiency.
- Drive media team and agencies’ performance.
QUALIFICATIONS:
Experience
- 10 years + relevant experiences in media planning, buying, with at least 5 years inhouse working experiences.
Education & Language
- Bachelor’s degree or above.
- Excellent verbal and written communication in both Chinese and English.
Skills/Competencies
- With strong strategic mindset
- With deep understanding about both Mainland CN and rest key markets.
- Highly organized and as a good communicator
- Customer centric
- Excellent time management and project management skills
- Work collaboratively and communicate effectively with internal business units and external vendors
- Very well organized with a proven ability to multi-task and problem-solving
- Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines.
- Leadership skills
