REQ15177 Assistant Manager, Retail Marketing (Open)
PRIMARY RESPONSIBILITIES:
- Arrange and execute events, GWP, Sales Events and promotions and partnerships etc.
- Develop and implement sales strategies to drive sales and revenue for the Mall at COD and SC, and Morpheus Retail
- Prepare forecast for promotions and events and setup KPIs
- Prepare regular market and competitors analysis
- Review and perform data-analysis on promotions and/or incentive schemes for the malls
- Present key sales & analysis findings to management with actionable recommendations for business development
- Work closely with Retailers at COD and SC, and Morpheus Retail team to implement initiatives
- Plan, review, and enforce the SOP for all initiatives
- Ensure all stakeholders are informed about promotions and initiatives
- Develop marketing communication strategies with Marketing teams for the Malls exposures and promotions
- Develop, Maintain, and Activate the Mall VICs (data collected from GWP)
QUALIFICATIONS:
Experience
- Minimum 5 years’ experience in event marketing, promotion campaigns, sales, or brand promotion
- Experience in mall or retail environment is a plus
Education
- Degree Holder in Marketing & Events, Business, or related discipline. Other candidates with relevant experience will be considered
Skills / Competencies
· Strong proficiency in using Excel, PowerPoint, Word and other MS Office apps
· Knowledge of Photoshop, Illustrator, or AutoCAD will be an advantage
· Fluent in spoken & written English and Chinese, with some Mandarin
