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Kuala Lumpur, Malaysia
Onsite
Job Description
As the Social Creative & Content, you’ll be responsible for shaping the creative direction of MOVE’s social content for multiple channels - from developing big ideas and setting the visual standard, to guiding the team in turning those ideas into content people actually want to watch and share. We’re looking for a creative leader who understands social from both a big-picture and hands-on perspective. You’ll be working closely with Social Strategists, Content Creators, Editors and cross-functional teams to deliver content that is relevant, culturally sharp, social platform-native and unmistakably MOVE.
This is a player-coach role. You’ll be responsible for the social media creative team, but you’ll also be expected to get hands-on – shooting, directing and editing high-quality social content yourself when the situation calls for it, including fast-turnaround and Same-Day Edits (SDE).
What You’ll Be Doing
Creative Direction & Leadership
Own the overall creative direction, visual identity and quality standards for MOVE’s social content across platforms.
Develop and champion culturally relevant, social-first creative concepts aligned with MOVE’s brand and business objectives.
Review, challenge and elevate creative work to ensure it is engaging, relevant and platform-native.
Lead the team in experimenting with new formats, storytelling styles and emerging social trends.
Set the creative vision and direction for major campaigns, activations and key brand moments.
Team Management & Development
Lead and manage the Social Creative & Content team, providing clear direction, priorities and expectations.
Provide constructive feedback and conduct regular creative reviews to continuously improve output.
Manage team workload, timelines and production priorities to ensure quality content is delivered on time.
Build a collaborative culture that encourages experimentation, creativity and continuous learning.
Hands-On Content Production
Be hands-on in shooting, directing and editing high-quality, social-first content when required.
Oversee end-to-end content production while ensuring strong storytelling, pacing, visual quality and platform optimisation.
Confidently handle cameras, lighting and audio for planned, on-ground and event productions.
Produce fast-turnaround content, including Same-Day Edits (SDE), for events, campaigns and reactive moments.
Step in as a hands-on creator when needed while maintaining the overall creative and technical standards of the team.
Design & Visual Direction
Lead the development of social assets, motion graphics, photography and other visual content.
Ensure all visual output is aligned with MOVE’s brand identity while remaining native to social platforms.
Provide creative direction and feedback across design, editing, motion and visual storytelling.
Establish and maintain a consistent visual and creative standard across MOVE’s socials
Support creative development for major campaigns and ensure strong visual storytelling from concept to execution.
Campaign & Cross-Functional Collaboration
Work closely with Social Media, Marketing, Brand, Partnerships and other teams to develop integrated campaigns.
Translate campaign and business objectives into engaging, social-first creative executions.
Lead creative execution across campaigns, events, KOL activations and other key brand moments.
Present creative concepts and recommendations to internal stakeholders and senior management.
Manage external creators, production partners and agencies when required.
Social & Cultural Relevance
Stay ahead of emerging social trends, formats, creators and platform behaviours.
Understand what makes people stop scrolling, watch, share and engage.
Identify opportunities for MOVE to participate in relevant cultural moments and conversations.
Balance brand consistency with the speed, spontaneity and experimentation required on social.
Continuously challenge and evolve what “good” social content looks like for MOVE.
What We’re Looking For
5+ years of experience in social media, creative content creation, production, digital creative, advertising, media or a related field, with experience leading creative teams.
Strong portfolio demonstrating social-first content, particularly short-form video across TikTok, Instagram and other platforms.
Strong hands-on shooting, directing and video editing skills, with experience producing high-quality content independently.
Experience with Same-Day Edits (SDE), fast-turnaround content or live/event production is highly preferred.
Strong creative conceptualisation, storytelling, stakeholder management and ability to lead multiple projects in a fast-paced environment.
We’re looking for someone with strong creative instincts, hands-on production skills and proven leadership experience.
A Few Extras We Look For
We’re not looking for someone who simply knows how to make good-looking content. We’re looking for someone who has strong creative instincts and knows what makes content actually work on social.
Can balance creative ambition, speed and commercial objectives.
Is equally comfortable leading a team, directing a shoot or jumping into an editing timeline. Can give honest creative feedback, bring out the best in others and lead.
Understands that on social, relevance beats perfection — and knows when to take creative risks.
