Assistant Vice President - Loyalty Marketing (UAE Nationals)

Develop and deliver loyalty marketing strategies across assigned priority verticals (e.g., Retail, Hospitality, Real Estate, or Education), driving measurable growth in revenue, profit, and market share within those focus areas. Develop short- and long-term loyalty campaigns and lifecycle promotions framework. Lead marketing campaign strategy, drive database growth and sales penetration across the group. Drive and maximize incremental revenue through campaigns for loyalty program. 

 

Functional Responsibilities

 

• Develop industry-leading personalized customer journeys to deepen the relationship with Darna members, including customer needs, messaging strategy, offer strategy, and engagement timing.
• Drive, communications and product marketing, and new customer generation.
• Responsible for customer-centric and data-driven strategies, including the planning, execution, and optimization of paid media, digital performance marketing, and owned and earned channels to drive acquisition, engagement, and conversion.
• Lead paid media and digital marketing strategy across performance channels (e.g., search, social, display, programmatic, app marketing), ensuring strong ROI, optimized spend allocation, and continuous performance improvement.
• Drive performance marketing capability including campaign targeting, attribution modelling, media optimization, and budget allocation across digital channels.
• Create improvements for   all key customer metrics: cross sell, customer migration, lifetime value.
• Align customer touchpoints with targeted communications tailored to defined segments and campaign objectives.
• Prepare and manage annual budgets, ensuring efficient spend and profitability.
• Ensure all marketing activities comply with legal, regulatory, and data privacy requirements.
• Work closely with operations team to establish controls to ensure program integrity, fraud prevention, and fair usage of rewards.