Associate Creative Director, Copy (Social)

Who we are looking for:  

VML is seeking a witty, culturally fluent and conceptually strong Associate Creative Director (Copy) to lead social-first campaigns that connect brands to culture—and people to brands. You’ll bring a sharp creative voice, an eye for strategy and a deep understanding of what makes people stop scrolling and start engaging. Bonus points if you are versed in shooting, editing and creating content yourself. This role is ideal for a copy lead who can flex between big ideas and snackable content, understands tone like a second language and thrives in the fast pace of social.

 What you’ll do:  

• Big idea thinking | Lead the copy direction for organic and paid social campaigns across platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube Shorts, etc.)
• Manage | Oversee team of creatives on organic social evergreen and campaign- driven social.
• Concept | Concept and pitch original, social-first campaign ideas—from reactive moments to campaign platforms and everything in between.
• Create | Translate brand tone and voice across platforms while staying fluent in internet culture, memes, and trends.
• Craft | Craft compelling copy across formats: headlines, scripts, captions, CTA copy, taglines, social bios, and more.
• Client facing | Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the “why” behind the creative.
• Collaborate | Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Cultivate | Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.

What you’ll need:  

• Minimum 7 years’ experience in an agency setting with a focus on social media campaigns.
• A portfolio that shows strong conceptual thinking, a sharp voice and versatility across social platforms.
• Deep understanding of how brands show up natively on social media—and how to shape that presence.
• Strong editorial instincts, attention to detail and a deep appreciation for the craft of writing.
• Experience working with creator/influencer content and UGC strategy.
• Comfort writing for both organic content and paid social media ads.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding, and how they intersect in the social space.
• Obsessed with culture, internet trends and the ever-evolving social media landscape.
• Automotive experience a plus.

 What we offer: 

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.