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New York, New York, United States
Onsite
Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Job Summary
Searching for a highly motivated individual to elevate and maintain our marketing analytics offering within the Advanced Analytics team at Horizon Media to serve our fast-growing client base.
Prior experience working at an analytics consulting firm or marketing agency leading marketing analytic engagements and development is required. The Associate Director will manage a team and assist in the development of new and existing statistical models aimed to drive the maximum business results for our clients. The role will require hands-on model development skills as well as a creative, story-telling mindset.
Analytic engagements can include (but are not limited to) marketing mix modeling (MMM), Multi-Touch Attribution modeling (MTA), closed-loop and attribution modeling, in-market testing, campaign measurement, customer journey analytics, CRM, digital analytics (website, mobile, app and social media), forecasting, financial analysis, user-level analysis. Knowledge of statistical analysis and tools such as Python, R, KNIME, or SQL, and familiarity with marketing platforms data and terminology is required. In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties including the clients, internal stakeholders (e.g. Brand and Activation), 3rd-party vendors, external clients, and operational areas within Horizon. This is a high growth and visibility role in a highly dynamic and fast paced industry.
What You’ll Do/ Responsibilities
Manage and mentor a growing and diverse team
Create and elevate current analytics methodology, build a replicable statistical framework to rollout across multiple clients
Develop, train, productionalize new models to be used for media optimization and driving client business
Work closely with clients and account teams to assess business and marketing challenges, discuss the possible solutions, and execute a plan
Oversee team modeling outputs and inputs, working with Business Intelligence and Data Engineering team to assure data processes are automated and efficient
Build marketing mix models, diminishing returns analysis and campaign test design to assess and inform client return on media investment
Spearhead new analytical initiatives to drive actionable insights for our clients
Role will report directly to the VP, Advanced Analytics
Who You Are/ Requirements
Bachelor’s degree in a mathematical or quantitative discipline (Statistics, Business Analytics, etc.), marketing or media also acceptable (Master’s preferred)
5+ years of experience in data & analytical functions in an agency/ consulting environment with at least two years of team management experience
Proficiency with statistical analysis tools such as Python and R, as well as database (SQL) and regression modeling
Experience with data visualization tools (Tableau preferred) and data storytelling using dashboards or ppt presentations required
Ability to develop proprietary statistical models, design A/B tests, execute Marketing Mix Models and multi-touch attribution algorithms
Ability to both get the hands dirty with data and communicate with clients on their business questions
Familiarity of changing landscape of ad tech within Ad Servers (DCM), DSPs (TTD, DV360), SEM
Managing 2-3 junior analytics’ members
Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously
Ability to be client facing and translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot.
Creative thinker that is willing to challenge the norm to improve analytic processes
Certificates, Licenses and Registrations
N/A
Physical Activity and Work Environment
N/A
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$155,000.00 - $170,000.00A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.