Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You’ll Do
The Associate Director, Analytics will be dedicated to one of our largest client teams. The AD will play a key role in driving client measurement approaches and in uncovering what did and didn’t work to achieve client brand goals and to use this knowledge to support strategic and tactical plan optimizations.
Responsibilities
Support and help implement the strategic measurement vision for our client, including analytics roadmaps, measurement frameworks, learning agendas, strategic and tactical plan recommendations, and cadence and formats of client deliverables drawing on deep understanding and media measurement, analytics, our client’s business, and how analytics can best contribute to effective media planning.
Help evaluate and recommend measurement vendors and solutions to continuously drive innovation and operational excellence.
Identify insights derived from existing measurement solutions and media reporting and ensure that insights are actionable for media planning/buying and ladder up to overall client strategic objectives.
Manage 2 people (a senior analyst and analyst) in organizing and analyzing data to facilitate insights but be a part of a larger client analytical team and be ready to flex as needed.
Become a trusted advisor on analytical measurement to clients and internal teams.
Who You Are
You are an advocate for the role of data, analytics, and insights in media planning and buying and have a thorough understanding of the media measurement landscape. You enjoy partnering with both internal and external partners on projects big and small. You have high personal and professional standards and expect the same from those you work with. You welcome challenges and are solutions oriented.
Preferred Skills & Experience
Required Qualifications
6-7 years of relevant experience, including media agency experience.
Ability to translate campaign performance data into clear, actionable insights that inform media planning, optimization, and future campaign strategy.
Experience interpreting advanced measurement outputs, including marketing mix modeling, attribution models, incrementality testing, brand lift studies, and cross-channel performance analyses.
Strong ability to develop measurement frameworks and learning agendas that connect campaign objectives to KPIs, data sources, methodology, reporting approach, and decision-making needs.
Possess deep understanding of brand lift measurement.
Capable of building trusted relationships with internal cross-functional teams and with clients as needed.
Knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels.
Strong analysis capabilities. Must be able to peel through layers of data, identify important findings, and deliver analysis and insight in a constructive and concise manner to both internal teams and external client constituents.
Experience with media measurement companies such as Nielsen, Kantar Millward Brown, Dynata, Upwave, DISQO, etc. . Solid understanding of survey design for media impact measurement.
Prior management of teams of analytics professionals at manager / analyst level.
Excellent verbal and written communication skills, including the ability to create client-ready presentations with guidance as needed and the ability to explain results when communicating with and presenting to clients.
Additional helpful skills
Exposure to syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore), data visualization tools such as Tableau, Datorama.
Knowledge of typical proprietary agency planning tools.
Understanding of cross-channel analytics including mix modeling/econometric analysis, digital attribution, and digital/cross-media brand studies and the ability to derive appropriate insights from each
Understanding of Ad Operations and QA procedures.
Certificates, Licenses and Registrations
N/A
Physical Activity and Work Environment
N/A
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The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$125,000.00 - $145,000.00A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.