Associate Director, Business Intelligence

As the Associate Director, BI, you will lead our most advanced reporting and dashboarding work for clients, setting the standard for how Brainlabs turns data into business decisions. You are accountable for the quality, accuracy, and continuous improvement of our intelligence solutions across your client portfolio, with Claude embedded throughout how we build and deliver them. Working across client teams and in close partnership with the wider Data practice, you will own complex BI projects end-to-end, building solutions that speak as clearly to a Head of Marketing as they do to an analyst.

What you do

• Lead Client BI Projects: You own end-to-end delivery of advanced reporting and dashboarding projects using Funnel, BigQuery, and Looker Studio, ensuring every solution is accurate, scalable, and tied directly to each client’s business objectives rather than just their data requests.
• Drive Continuous Improvement: You proactively identify gaps in our dashboarding solutions, implement enhancements, and document best practice so improvements compound across the whole BI team rather than staying locked in a single project.
• Apply Claude Across BI Workflows: You build and maintain a clear, demonstrable track record of AI adoption in the reporting process, using Claude to expand what our BI solutions can do and making it a standard part of how the team works rather than an occasional experiment.
• Own Senior Client Relationships: You are the primary BI point of contact for senior client stakeholders, including Heads of Marketing, presenting complex data stories confidently and designing outputs that work at every level of the client organisation.
• Support Practice Growth: You contribute beyond your client portfolio through new business pitches, internal knowledge sharing, and developing Brainlabs’ BI proposition.

Who you are

• A Technically Advanced BI Practitioner: You are highly proficient in Funnel, BigQuery, and Looker Studio, with hands-on experience building intelligence solutions in-house or at another agency.
• An AI Innovator: You have demonstrable experience using Claude to expand reporting capabilities, and you are excited by the opportunity to push that further across a varied client portfolio.
• A Multi-Level Communicator: You build dashboards that serve every audience, from operational teams digging into the detail to Heads of Marketing making strategic calls, and you present confidently to both.
• A Commercial Thinker: You connect BI work to client value and commercial outcomes, and contribute meaningfully to new business conversations when called on.
• A Quality-First Operator: You hold yourself to rigorous standards on data accuracy, documentation, and reliability, and you have built systems to make that consistent rather than just personal.
• A Practice Builder: You take a genuine interest in how the BI team develops and invest time in raising the quality and consistency of what we deliver beyond your own accounts.

How you succeed

• Client Satisfaction: Your dashboarding solutions receive consistently positive feedback from clients, and your accounts maintain strong satisfaction scores over time.
• Delivery Accuracy: Every solution you own passes QA on the first pass.
• AI Adoption: You achieve measurable, documented AI adoption across the BI workflow, with clear evidence of expanded capability as a result.
• Client Impact: Your dashboards are used and acted on at all levels of the client organisation, and you can evidence where your reporting directly informed a decision by a Head of Marketing or equivalent.
• Practice Contribution: You add at least one meaningful improvement or piece of knowledge to the BI practice each quarter, evidenced by adoption or feedback from peers.
• Commercial Contribution: Your work supports at least one new business conversation or pitch per year, and you can articulate how your BI solutions have driven measurable outcomes for clients.