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Covington, Georgia, United States
Hybrid
Available
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.


Relocation Assistance Available
About the role:
The Associate Director, Digital Marketing Technologies leads the strategy, implementation, and optimization of the digital platforms and technology ecosystem that power PureWick's customer acquisition, engagement, conversion, and retention efforts.
Reporting to the Senior Director of U.S. Home Care, this leader is responsible for developing and executing the digital technology roadmap across websites, CRM, marketing automation, customer data, analytics enablement, personalization, and digital experience platforms. The role serves as the bridge between commercial strategy and technology execution, ensuring the organization has the capabilities required to scale growth efficiently.
Success is defined not by deploying technology, but by building a scalable digital ecosystem that improves customer experiences, enables data-driven decision making, increases operational efficiency, and accelerates commercial growth.
Key Responsibilities
Digital Marketing Technology Strategy
Digital Platforms & Customer Experience
CRM, Automation & Personalization
Data, Analytics & Measurement
Technology & Vendor Leadership
Cross-Functional Leadership
Success Profile
The successful candidate is a strategic and commercially minded technology leader with deep expertise in marketing technology, digital platforms, CRM, automation, customer data, and analytics.
They bring a strong combination of technical knowledge, business acumen, and cross-functional leadership, enabling them to turn complex technology capabilities into measurable commercial outcomes.
Experience:
Required
Preferred
The Opportunity:
This role offers the opportunity to build and lead the digital technology ecosystem supporting one of BD Home Care's most important and fastest-growing businesses.
As PureWick continues to expand, digital technology is increasingly critical to enabling personalized customer engagement, seamless digital experiences, scalable marketing operations, and sustainable commercial growth. The Associate Director, Digital Marketing Technologies will shape the platforms, capabilities, and integrations that support every stage of the customer journey.
Working closely with Growth Marketing, Customer Experience, Analytics, Enterprise Technology, and Commercial Operations, this leader will help define the future-state digital ecosystem for PureWick while building the foundation needed to support the next phase of growth.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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