Associate Director, Digital Operations, Media Delivery and Operations, India

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

App Marketing & Media Management

• Develop and execute full-funnel app acquisition and growth strategies across paid digital channels.
• Plan, launch, manage, and optimize campaigns across:
• Google Ads: UAC/App Campaigns, Search, GDN, Demand Gen
• Meta Ads: App and Conversion campaigns
• DV360: App and Conversion campaigns
• Manage campaigns across acquisition, engagement, conversion, and re-engagement.
• Define campaign structures, targeting strategies, budgets, bidding approaches, creatives, audiences, and optimization frameworks.
• Monitor campaign performance and proactively identify opportunities to improve CPI, CPA, ROAS, CAC, conversion rates, retention, and other business KPIs.
• Manage budget allocation across platforms based on performance and business objectives.
• Drive structured A/B testing and experimentation across audiences, creatives, placements, bidding strategies, and campaign setups.

Analytics & Reporting

• Analyse app marketing performance using platforms such as AppsFlyer and Firebase.
• Understand attribution, conversion tracking, campaign measurement, cohorts, retention, and user-quality metrics.
• Use data to identify trends, diagnose performance issues, and generate actionable insights.
• Build and maintain performance dashboards and reports.
• Use MS Excel/Google Sheets extensively for data analysis, reporting, forecasting, and campaign planning.
• Demonstrate strong proficiency in Pivot Tables, VLOOKUP/XLOOKUP, SUMIFS, data cleaning, charts, and advanced formulas.
• Translate performance data into clear business recommendations for clients and senior stakeholders.

Client & Stakeholder Management

• Own day-to-day performance marketing relationships with clients and internal stakeholders.
• Present campaign performance, insights, recommendations, and growth opportunities.
• Understand client business objectives and translate them into measurable media strategies.
• Mentor and guide junior team members and contribute to building best practices within the app marketing team.

Required Skills & Experience

• 5+ years of hands-on experience in digital/performance marketing, with strong experience in mobile app marketing.
• Strong practical experience managing campaigns across Google Ads, Meta, and/or DV360.
• Strong understanding of:
• Google UAC / App Campaigns
• Google Search
• Google Display Network (GDN)
• Demand Gen
• Meta App campaigns
• Meta Conversion campaigns
• DV360 App campaigns
• DV360 Conversion campaigns
• Strong understanding of app acquisition, attribution, conversion tracking, retargeting, and user-quality measurement.
• Excellent analytical and problem-solving skills.
• Strong command of Excel/Google Sheets and data analysis.
• Strong communication, presentation, and stakeholder-management skills.
• Experience working in a digital marketing/performance marketing agency is preferred.

Good to Have

• Hands-on experience with AppsFlyer.
• Working knowledge of Firebase Analytics.
• Experience with other MMPs, analytics, or measurement platforms.
• Understanding of app monetization models such as subscription, in-app purchase, advertising, and freemium.
• Experience with SKAN, privacy-led measurement, incrementality, or modern mobile measurement frameworks.
• Experience managing large-scale campaigns and significant media budgets.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

 

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