Associate Director, Marketing Promotions

Position Overview:

Beam is seeking a dynamic and experienced Associate Director, Marketing Promotions to play a critical role in the development, approval, and execution of promotional materials supporting risto-cel our gene therapy asset in SCD.

Reporting to the Senior Director of Brand Strategy and Marketing, this role will lead the end-to-end execution of promotional tactics, including MLR submission and approval, and digital marketing execution, while supporting broader brand strategy across HCP and Patient Marketing. The successful candidate will bring strong experience partnering with field teams, managing agencies, and working cross-functionally in a highly regulated environment.

Responsibilities:

Promotional Development & Execution

• Lead the development of promotional materials, including print, digital, and field-facing assets, from concept through MLR review, approval, and final production for HCP and patient audiences, working closely with HCP and Patient marketing leads.
• Drive effective rollout of approved promotional tactics to sales teams, in close collaboration with HCP and Patient Marketing leads, Sales, Sales Training, and Commercial Operations.
• Ensure promotional materials effectively translate brand strategy into clear, actionable field tools.

Digital & Multichannel Execution

• Lead execution of digital marketing tactics, including email, web, virtual engagement tools, and non-personal promotion.
• Manage media agencies to optimize channel mix, implement tactics, measure performance, and optimize future tactics accordingly across HCP and patient audiences.
• Ensure digital tactics align with brand strategy and compliance requirements.
• Performance & Budget Management.
  In collaboration with insights team, establish, integrate and track KPIs, performance metrics, and ROI for marketing activities.
• Monitor product performance and propose promotional adjustments based on market dynamics.

Qualifications:

• BS in relevant field, advanced degree preferred.
• Typically 10+ years of experience with 7+ years of experience in biotech or pharmaceutical marketing, preferably in rare disease or cell and gene therapies.
• Demonstrated experience leading promotional material development and MLR review.
• Strong experience managing external agencies (creative, digital, production).
• Experience executing digital and multichannel marketing tactics in a regulated environment.
• Ability to work effectively in a highly cross-functional organization.
• Strong communication and interpersonal skills.
• Highly organized, detail-oriented, and able to manage multiple priorities.
• Product launch experience preferred.
• Strong analytical skills; comfortable navigating complex and ambiguous environments.