Associate Director, Patient Marketing

Job overview:

The Associate Director, Patient Marketing supports the development and execution of Patient marketing strategies for COMP360, inclusive of all digital and media efforts and execution of patient support materials.

This role is responsible for translating Patient strategy into high-quality, compliant tactics that support launch readiness and drive patient awareness, education, and engagement. This individual will contribute to insight-driven planning, tactical execution and performance tracking across patient marketing initiatives, digital experiences, educational resources and campaigns that support commercialization objectives.

This individual will report to the Director, Patient Marketing and partner closely with Commercial Operations, Sales Leadership, Patient Advocacy, Medical Affairs, Market Access, Corporate Communications, Clinical Development, Regulatory, and Legal to deliver coordinated go-to-market initiatives that drives Patient awareness.

Location: Hybrid in our Jersey city office or remote in the United States.

Reports to: Director, Patient Marketing.

Roles and responsibilities
(include but are not limited to):

• Support the development and execution of patient marketing strategies for COMP360, with a focus on core materials, digital/media tactics, and foundational patient support services in partnership with the Patient Engagement team
• Participate in market research, analyze market trends, competitive activity, and customer insights, and synthesize findings to inform tactical planning and execution
• Lead the development and approval of Patient marketing materials, campaigns, and tools that communicate COMP360’s value proposition while ensuring alignment with medical, legal, and regulatory guidance
• Collaborate with the Patient Engagement, Sales, Patient Access, Market Access, Patient Advocacy and Medical Affairs team to develop Patient Support programs and materials
• Manage day-to-day agency and vendor workstreams, project timelines, budgets, and performance metrics to ensure efficient execution and continuous optimization
• Support development and execution of lifecycle marketing initiatives that engage and educate patients across key moments of the treatment journey
• Support development of advocacy, partnership, and community-building initiatives that strengthen the patient experience throughout the treatment journey in collaboration with Patient Advocacy
• Coordinate cross-functional alignment on marketing initiatives, identify operational efficiencies, proactively solve challenges, and ensure nothing falls through the cracks across patient marketing workstreams
• Demonstrate Compass's culture of compassion, boldness, inclusion, and rigor while contributing to a collaborative, high-performing marketing team

Candidate Profile:

• Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred
• 6+ years of marketing experience in biotech/pharma or healthcare, with experience in Patient marketing, consumer health, specialty therapeutics, CNS, or launch preparation preferred
• Strong working knowledge of US healthcare dynamics and promotional review processes; familiarity with payer, access, and regulatory considerations for investigational or specialty products preferred
• Expertise supporting market research, brand strategy, omnichannel marketing, agency management, storytelling, and marketing analytics tools
• Excellent cross-functional collaboration, communication, project management skills, and attention to details
• Mission-driven marketer passionate about mental health innovation and Compass's values