Associate Director, Strategy (Ecommerce) (Performance Marketing)

Accountabilities

Lead performance marketing strategy: Own the strategic direction of large-scale, full-funnel ecommerce campaigns across platforms such as Meta, Google Search, YouTube, TikTok, and programmatic advertising, ensuring alignment with business objectives and long-term growth targets.
Drive profitable ecommerce growth: Help clients optimize customer acquisition costs (CAC), return on advertising spend (ROAS), marketing efficiency ratio (MER), incremental revenue, customer lifetime value, and profitability while balancing growth with margin sustainability.
Manage strategic client relationships: Serve as the senior strategic partner for complex, high-value accounts, working directly with executive stakeholders to understand business challenges, recommend solutions, communicate results, and strengthen long-term client retention.
Optimize media investment and performance: Oversee forecasting, budget pacing, campaign performance, creative testing, shopping feeds, and measurement strategies to maximize the effectiveness of advertising investments.
Lead and develop high-performing teams: Manage and mentor a team of 15 or more professionals across multiple levels, including managers, establishing clear expectations, performance standards, and development opportunities that improve team effectiveness.
Strengthen analytical decision-making: Develop and evolve reporting frameworks, dashboards, and measurement processes that provide actionable insights, support executive-level communication, and improve accountability against business KPIs.
Improve operational excellence: Identify and implement department-wide initiatives, workflows, and processes that enhance delivery consistency, campaign effectiveness, team productivity, and overall service quality.
Shape performance marketing strategy and services: Partner with senior leadership and cross-functional teams to develop and execute short- and long-term roadmaps, evolve service offerings, and identify opportunities for innovation and differentiation.
Navigate complex business challenges: Lead high-stakes client discussions, resolve performance issues, manage competing priorities, and build stakeholder alignment through clear communication and commercially grounded recommendations.
Promote continuous learning: Stay informed about emerging performance marketing trends, platform developments, measurement methodologies, and industry best practices to continually improve client outcomes and internal expertise.
Requirements
Extensive performance marketing experience: Demonstrated experience leading large-scale, multi-channel, full-funnel performance marketing programs, including campaigns with monthly advertising spend exceeding USD $1 million.
Senior people leadership: Proven experience managing and developing teams of 15 or more professionals across multiple levels, including managers, with responsibility for team performance, coaching, development, and operational effectiveness.
Ecommerce and commercial expertise: Strong understanding of DTC and omnichannel ecommerce business models, with the ability to connect paid media strategy to revenue growth, customer acquisition, lifetime value, incremental performance, and profitability.
Multi-platform advertising knowledge: Extensive experience overseeing performance marketing across channels such as Meta, Google Search, YouTube, TikTok, and programmatic advertising, including hands-on understanding of campaign execution and optimization.
Advanced analytics and reporting: Experience designing and improving performance dashboards and reporting systems using tools such as Looker, Google Sheets, Excel, or Tableau, with a focus on actionable insights and executive-level decision-making.
Strategic planning and measurement: Demonstrated ability to lead forecasting, budget pacing, performance measurement, and strategic planning across complex accounts and diverse business models.
Executive stakeholder management: Strong experience managing relationships with senior and C-suite stakeholders, navigating high-pressure situations, presenting strategic recommendations, and securing alignment around business priorities.
Process improvement and operational leadership: A track record of implementing initiatives adopted at the department or company level to improve performance standards, operational consistency, and team effectiveness.
Strong communication and problem-solving skills: Excellent written and verbal communication, sound commercial judgment, and the ability to translate complex performance data into clear, actionable recommendations.
Leadership mindset: A collaborative, accountable, and growth-oriented approach, with the ability to develop talent, influence teams, and balance strategic leadership with hands-on problem-solving.
Remote collaboration experience: The ability to work effectively in a remote-first environment, maintain strong cross-functional relationships, and manage priorities across distributed teams.
Work authorization: Candidates must already be legally authorized to work in Canada. Visa sponsorship is not available for this position.
Benefits
Competitive starting salary: CAD $112,000–$130,000 annually, with a full compensation band of CAD $112,000–$151,000.
Profit sharing: Eligibility for quarterly profit-sharing payments after one year of employment.
Comprehensive benefits package: Health, dental, and paramedical coverage to support your overall well-being.
Remote-first flexibility: Work remotely from Canada, with flexible working hours Monday through Friday, generally between 9 a.m. and 5 p.m. in your local time zone.
Paid time off: Paid vacation and dedicated well-being time to support work-life balance.
Professional development: Access to career development resources, internal career coaches, and opportunities to expand your leadership and strategic expertise.
Leadership opportunities: Shape the growth of an expanding ecommerce performance marketing practice while working with ambitious consumer brands and experienced marketing professionals.
Collaborative culture: Join a team that values curiosity, accountability, continuous improvement, thoughtful problem-solving, and high-quality work.
Inclusive workplace: Work in an environment committed to diversity, equity, inclusion, and belonging, with accommodations available throughout the recruitment process.
Structured onboarding: Benefit from a 30-, 60-, and 90-day onboarding plan designed to help you build relationships, understand internal processes, contribute to strategic initiatives, and demonstrate measurable impact.