Associate Festival Marketing Manager

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

C3 Presents creates music festival experiences for millions of fans across the globe, setting the new standard each year for events that are as memorable as they are spectacular, including Austin City Limits Music Festival in Texas, Lollapalooza in Chicago (and seven other countries), and Bonnaroo in Manchester, Tennessee.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

The Associate Festival Marketing Manager supports the C3 Festival Marketing Department’s overall marketing and administrative tasks. Their main responsibilities will include, but are not limited to, management of invoices and expenses, contest winner communication and prize fulfillment, digital support (focusing on social media, e-mail & SMS marketing) for major milestones & announcements, coordinating with our in-house creative team on content production and supporting on-site at our festivals with social media and production set up.

This Associate Festival Marketing Manager will collaborate closely with the designated Festival Marketing Manager to support all major announcements and drive towards our main goal of selling out their specific festivals, including Extra Innings, Minnesota Yacht Club, Country Calling and more. They will contribute to the overall goal to keep the team organized and efficient, while also providing support for the designated Festival Marketing Manager.

This role requires someone who is focused, highly organized, and able to continually prioritize while balancing multiple projects. Experience with overall marketing strategy and budget management is important, along with an attention, eye for detail, and creative thinking.

The ideal candidate has a passion for music, live events, popular culture, and media trends. They must also have excellent communication skills and the ability to work quickly and efficiently while having a team-oriented mindset.

An Atlanta-based candidate is preferred as in-office work will be required on occasion as well as flexible hybrid.

WHAT THIS ROLE WILL DO

• Social media calendar creation and posting management (Facebook, Instagram, X, TikTok, YouTube, Spotify, Snapchat)
• Coordinate with creative team on copywriting and asset production
• Work through approval process communications with marketing manager and festival execs, when necessary
• Email and SMS campaigns on Mailchimp
• Website management – utilizing Webflow platform
• Manage and update budgets for designated festivals in Microsoft Excel and our internal budget management platform
• Submit and monitor expenses and invoices in C3’s accounting system and keep track of updates with Airtable
• Influencer campaign management with Upfluence
• Coordinate contest winner communication and prize fulfillment
• Manage Media Partner wristband fulfillment and shipment for each festival
• Assist with on-site logistics at festivals, including Press Lounge set up, social media marketing, giveaway winner prize fulfillment and media partner support
• Assist with simple graphic design tasks via Photoshop or InDesign a plus (for website and email marketing)
• This role requires out-of-state travel and weekend work for events

• Perform other duties and support additional projects and events as assigned

WHAT THIS PERSON WILL BRING

• 2+ years of experience working in digital, marketing, social media, event production, festivals, tech and/or design 
• Excellent organization, attention to detail, takes initiative and fast learner 
• Demonstrated experience coordinating projects, budgets, vendors, and operational processes in a deadline driven environment
• Proficiency with Microsoft Excel, Outlook, and budgeting platforms
• Strong knowledge of social media content strategy, copywriting, and creativity
• Knowledge of digital marketing platforms, including Webflow, Mailchimp, Facebook, X, Instagram, YouTube, TikTok
• Experience and proficiency in utilizing AI tools to streamline research, improve efficiency, accuracy, and creativity
• Experience with Sprout Social or similar social media posting and monitoring platform
• Basic knowledge of Adobe Creative Suite a plus
• Basic knowledge of event production & logistics 
• Strong organization, project management, and prioritization skills with exceptional attention to detail and confidence in accuracy
• Able to manage competing priorities in a fast-paced, deadline-driven environment 
• Excellent problem-solving ability
• Exercises sound judgment, seeks input early, and communicates risks or blockers promptly
• Clear written and verbal communication skills with the ability to work effectively with internal and external partners
• Budgeting and administrative skills, including experience with spreadsheets and relevant financial systems
• Comfortable contributing across functions when festival priorities require it
• Integrity, professionalism, initiative, adaptability, and a collaborative approach to work
• Available outside of typical work hours for festival-related work and able to handle seasonal fluctuations in workload depending on assigned projects
• Ability and willingness to travel as required

C3 CORE COMPETENCIES

• Demonstrate integrity in the way you operate in day-to-day business and the way you deal with people
• Communicate effectively with various audiences by organizing and delivering information appropriately and listening actively to others
• Proactively seek solutions to problems. Be enthusiastic and energetic in your approach to your job. Commit to putting in extra effort with a positive attitude.
• Be flexible in handling change, able to juggle multiple demands, and adaptable to new situations with fresh ideas or innovative approaches
• Stay composed, confident, optimistic, and in problem-solving mode when the going gets tough
• Possess the skills needed to perform your job well, paying close attention to detail, accuracy, and completeness

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.