Associate, Insights & Analytics, GOC

About the Role

As a Creative Testing Analyst, you will be responsible for supporting the execution and management of creative tests across multiple markets as well as supporting creative-related analysis projects. You will be partnering with creative testing, analytics and cross-discipline team members across Europe and Asia/Australia, helping evaluate creative quality to ensure our campaign creative rotations have the best chance of success.

The ideal candidate has experience in operations and/or project management. Bonus if you also have experience with data analysis and/or advertising creative asset management.

Some of the things we’d like you to do:

• Champion real-time data QA, input, and formatting to ensure successful implementation of creative tests.
• Proactively identify and resolve program & project issues, escalating appropriately
• Ensure the active maintenance of project documentation, including detailed schedules and communications.
• Stay up to date on our product offerings and how it affects creative testing
• Liaise with vendors and clients

A bit about yourself:

• Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising or equivalent experience
• At least C1 English language proficiency or equivalent
• 1-3 years of experience working in a marketing analytics-based role, preferably in a media agency
• Proficiency in Excel, PowerPoint (Google Workspace a bonus)
• Exposure to measurement of both Brand and Direct Response marketing campaigns
• Strong project management skills
• Strong verbal and written communication
• Strong attention to detail and ability to manage multiple tasks
• Highly organized and efficient under pressure
• Natural affinity for numbers/data and a passion for exploring data in order to solve problems
• Experience with generative AI tools (Gemini, ChatGPT) a plus
• Experience with programming languages such as R, SQL, and Python a plus

What you can expect from MFG and WPP Media:

Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As a WPP Media employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

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