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Racine, Wisconsin, United States
Hybrid
Not Available
SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.
The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.
ABOUT THE ROLE
As the Associate Manager, Brand Management, you will support the development and execution of brand equity strategies and integrated marketing communications. This role partners closely with creative agencies, marketing teams, omnichannel (OMNI), and design to ensure a consistent and compelling consumer experience from awareness through to purchase. You will be instrumental in shaping how consumers experience the brand across all touchpoints, driving engagement and conversion through thoughtful, insight-driven marketing plans.
KEY RESPONSIBILITIES
Brand Equity & Strategy
Support the creation and execution of brand strategies that align with the company’s vision and market positioning, ensuring consistency across all consumer touchpoints to drive brand awareness, engagement, and conversion.
Collaborate cross-functionally with design teams, agencies, marketing portfolio teams, OMNI, and shopper marketing to maintain and enhance visual identity, develop compelling brand assets, and deliver integrated marketing communication plans—including retail media and shopper strategies.
Contribute to the development of brand narratives that effectively communicate the brand’s values, mission, and unique selling propositions, supporting cultural program development through creative briefs, go-to-market plans, trade narratives, and execution.
Support brand portfolio analysis and management by identifying growth opportunities and ensuring alignment with market and industry trends.
Leverage market, consumer, user, and purchaser insights to inform media channel strategies and in-market execution initiatives.
Media to Cart & Marketing Innovation
Execute media-to-cart strategies that drive consumer conversion across both online and offline channels.
Leverage consumer, shopper, and user insights to inform marketing plans and optimize the path to purchase.
Lead omnichannel planning and activation, including timeline management, strategy execution, and cross-functional coordination with internal teams and external partners.
Manage project timelines, budgets, and forecasting for marketing programs and product collections.
Understand and apply media planning principles across all relevant touchpoints, integrating them into growth planning and campaign execution.
Support the design and execution of in-store displays and utilize activation options such as social media, ambassadors, awards, and loyalty programs to enhance campaign impact.
Portfolio Strategy & Management
Develop and implement comprehensive portfolio strategies to drive growth, market share, and consumer relevance.
Manage product assortment, including innovation, renovation, and discontinuation planning.
Lead commercialization efforts for new products, including development of selling materials and go-to-market strategies.
Analyze sales data and market trends to inform product assortment strategies and identify opportunities for growth.
Collaborate with cross-functional teams across R&D, Finance, Supply Chain, Demand Planning, Marketing, and Sales.
Budget & Financial Management
Build a strong understanding of the P&L and identify key levers to achieve financial targets.
Partner with Finance to monitor performance and adjust plans as needed.
Analyzes marketing and retail/trade media campaigns to assess effectiveness and ROI using advanced analytics tools, providing insights for optimization.
Forecasting & Market Analysis
Analyze consumption and shipment data to inform sales forecasts and identify risks and opportunities.
Evaluate inputs such as pricing, distribution, competitive activity, and marketing initiatives to predict market share and business performance.
REQUIRED EXPERIENCE YOU’LL BRING
Bachelor’s degree with 5+ years of relevant business experience OR advanced degree and a minimum of 3+ years of relevant business experience.
Qualified candidates must be legally authorized to work in the United States without current or future sponsorship.
PREFERRED EXPERIENCES AND SKILLS
Project Leadership & Growth Orientation: Proven capability in leading strategic marketing initiatives with a passion for growth within brand management roles.
Strategic Analytics: Strong analytical skills, including data mining and insight generation, with a focus on leveraging data to inform media and equity-driven marketing decisions.
Creative & Equity Planning: Skilled in creative development, brand equity building, and aligning portfolio strategies to drive consumer engagement and business impact.
Business & Financial Acumen: Solid understanding of business fundamentals, including P&L management, media investment optimization, and cross-functional team leadership.
Media to Cart Expertise: Experience in connecting upper-funnel brand building with lower-funnel conversion strategies, including media planning, performance tracking, and retail activation.
Results Orientation: Demonstrates urgency and consistently delivers impactful results through both individual contribution and collaborative team efforts.
JOB REQUIREMENTS
This role is eligible for domestic relocation
Office work environment: Remote work available once a week for eligible employees
This role sits full-time in Racine, Wisconsin
Travel <10%
BENEFITS AND PERKS
SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.
The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 111,840.00 USD - 146,790.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.
Inclusion & Diversity
We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
Better Together
At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information.
