Associate, Media Planning, Pakistan

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

  Reporting of the Role

  This role reports to: Business Manager 

   

  3 Best Things About the Job

  1. Work in a competitive yet collaborative environment that combines creative media thinking with the scale and expertise of one of the world’s largest media companies.
  2. Opportunity to learn and work on impactful media campaigns alongside specialist teams and experienced media professionals.
  3. Build expertise across both traditional and digital media channels and develop into a well-rounded media planner.

  In This Role, Your Goals Will Be:

  In three months:

  • Develop a strong understanding of the media planning process, including the use of proprietary planning tools and data sources.
  • Build an understanding of the client’s business, category, target audience, and competitive landscape.
  • Support the planning and execution of live campaigns across traditional and digital media.
  • Develop an understanding of media partners, their offerings, and the media landscape, particularly digital.
  • Build relationships with internal specialist teams and external stakeholders to support effective media solutions.

  In six months:

  • Independently contribute to media planning and campaign development across assigned brands.
  • Develop the ability to translate client objectives and brand KPIs into effective media recommendations.
  • Take ownership of assigned campaign deliverables and ensure timely execution.
  • Build working relationships with key client and media partner contacts.
  • Develop a strong understanding of the media execution and post-campaign evaluation process.
  • Support the Business Manager/Client Lead in delivering larger-scale campaigns.

  In 12 months:

  • Develop strong category and media acumen, with an understanding of the client’s business and competitive environment.
  • Independently manage key aspects of media planning and campaign execution.
  • Identify opportunities to optimize campaigns and improve media effectiveness.
  • Contribute ideas and solutions that support client objectives and build the business.
  • Develop confidence in presenting media recommendations, campaign updates, and post-campaign insights to internal and client stakeholders.

  Key Responsibilities

  • Support the development of media strategies and annual media plans, including phasing and budgeting, to achieve brand KPIs.
  • Assist the Business Manager/Client Lead in maintaining strong working relationships with brand teams and identifying potential media opportunities.
  • Support the development of media plans across traditional and digital channels based on client objectives and target audience insights.
  • Analyze campaign and media data to provide recommendations for optimization.
  • Assist in troubleshooting and resolving issues with media/account teams and media vendors.
  • Maintain effective working relationships with media suppliers, internal teams, specialist departments, and brand teams.
  • Support the preparation of quarterly, semi-annual, and annual media reviews and recommendations.
  • Ensure timely delivery of media plans, monthly post-buys, campaign reports, presentations, and other client requirements.
  • Coordinate with relevant teams to resolve billing and campaign-related issues.
  • Work cross-functionally with the Client Management team, Account Directors, and specialist teams as required.
  • Support the media management and execution process by coordinating with relevant internal and external stakeholders.
  • Assist in preparing campaign launch presentations and showcasing campaign performance to the brand team.
  • Contribute to regional and industry award submissions by supporting the development of relevant case studies and presentations.
  • Stay updated on media trends, new platforms, tools, and innovations across traditional and digital media.
  • Share knowledge and support the development of Assistant Planners and junior team members on media fundamentals as required.

  What You’ll Bring

  • Strong organizational and numerical skills.
  • Ability to work effectively in a fast-paced environment and under pressure.
  • Proficiency in MS Excel and other relevant MS Office tools.
  • Strong attention to detail and ability to manage multiple priorities.
  • Ability to meet deadlines and manage multiple deliverables simultaneously.
  • Good analytical and problem-solving skills.
  • Strong interpersonal and communication skills, with the ability to communicate effectively with internal and external stakeholders.
  • A proactive approach with a willingness to learn and develop expertise in media planning.
  • Good understanding of traditional and digital media channels.

  Minimum Qualifications

  • Bachelor’s degree in BBA, Marketing, Business, Media, or a related field from a reputable university.
  • 2–3 years of relevant experience in media planning, media buying, digital media, marketing, or a related field.
  • Experience working with media planning tools, data, and campaign performance analysis will be an advantage.

More about WPP Media

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. WPP Media challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

WPP Media understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.

WPP Media is a place for us to grow our careers and expand our horizons. WPP Media is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

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