Job Description:
Key Responsibilities
Brand Strategy & Planning
- Support the development and execution of annual brand plans.
- Conduct market analysis, competitor tracking, and performance reviews to identify growth opportunities.
- Monitor brand KPIs including sales performance, market share, prescription trends, and customer engagement.
- Provide insights and recommendations to optimize brand performance.
Marketing Campaign Management
- Assist in designing and executing promotional campaigns and tactical marketing initiatives.
- Coordinate development of promotional materials, visual aids, digital content, and marketing collateral.
- Work with creative and digital agencies to ensure timely delivery of campaigns.
- Ensure all promotional activities comply with internal and regulatory guidelines.
Market Research & Insights
- Analyze market trends, customer insights, and competitive landscape.
- Conduct healthcare professional (HCP) feedback sessions and market research projects.
- Generate actionable insights to support brand decision-making.
Sales Force Support
- Partner with the sales team to develop effective communication tools and promotional strategies.
- Support sales force training on product positioning, key messages, and campaign objectives.
- Monitor field feedback and recommend improvements.
Cross-Functional Collaboration
- Collaborate with Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Finance, and Sales teams.
- Support product launches, line extensions, and lifecycle management activities.
- Participate in cross-functional brand team meetings.
Product Launch & Lifecycle Management
- Assist in launch planning and execution of new products.
- Track launch readiness and coordinate launch activities across functions.
- Support portfolio management initiatives and brand lifecycle strategies.
Budget Management
- Support tracking and monitoring of marketing budgets.
- Ensure optimal utilization of promotional investments.
- Work with finance teams for budget forecasting and reconciliation.
Key Performance Indicators (KPIs)
- Achievement of brand sales targets.
- Market share growth.
- Successful execution of marketing campaigns.
- Quality and timeliness of brand initiatives.
- Customer engagement and campaign effectiveness.
- Launch readiness and launch success metrics.
- Budget adherence.
Qualifications & Experience
Education
- Bachelor's degree in Pharmacy, Life Sciences, Biotechnology, or related field.
- MBA in Marketing preferred.
Experience
- 3+ years of experience in pharmaceutical sales, marketing, brand management, or related commercial roles.
- Prior experience in pharmaceutical product management is desirable.
Required Competencies
Technical Competencies
- Pharmaceutical market knowledge.
- Brand management and marketing fundamentals.
- Data analysis and market research.
- Digital marketing understanding.
- Financial and business acumen.
Behavioral Competencies
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Stakeholder management and influencing ability.
- Project management and organizational skills.
- Collaboration and teamwork.
- Results-oriented mindset.
Preferred Skills
- Experience with IQVIA/market intelligence data analysis.
- Proficiency in PowerPoint, Excel, and dashboard reporting.
- Understanding of pharmaceutical regulations and promotional compliance.
- Exposure to omnichannel marketing and digital engagement strategies.
Location:
Ferring India M&S
