The Associate Program Manager, Digital Marketing will own strategy, day-to-day execution, and optimization for Paid Social (Meta, Reddit) and Affiliate programs, with supporting responsibility across Paid Search, SEO, Display, and App tactics. Success in this role means driving profit, revenue, and customer acquisition growth through data-driven channel optimization. The role requires close collaboration with eCommerce, finance, content, and brand marketing partners to align channel execution with broader business goals.
Essential Functions and Key Responsibilities:
- Drive go-to-market by planning, executing, and scaling Paid Social and Affiliate marketing programs that align with business goals and objectives
- Build, launch, and optimize strategies across Paid Social (Meta Ads, YouTube Ads, Reddit Ads, TikTok Ads) and Affiliate marketing programs while supporting Paid and Organic Search channels
- Own campaign structure, audience strategy, and placement mix strategies for acquisition and retargeting programs
- Manage daily and monthly budget pacing and optimize spend against efficiency and revenue targets
- Lead paid social creative testing agenda, covering concept, format, hook, and offer, with a consistent testing rhythm
- Translate performance data and platform best practices into clear creative briefs for in-house creative team
- Share results of creative testing to key stakeholders and implement winning creative patterns into future briefs
- Provide ongoing channel reporting and update marketing dashboards to communicate performance against goals and KPIs (ROAS, CAC, MER, iROAS)
- Test emerging channels, campaign types, and marketing partners; recommend where to scale
- Work directly with Affiliate publishers and partner with Affiliate agency to optimize delivery and campaign performance; focusing program on premium partner recruitment and optimizing performance with existing partners
- Regularly review marketing program performance, adjusting campaign strategy and account structure according to shifting industry best practices.
- Use GA4 and incrementality testing platforms like Measured to surface channel performance insights and apply findings to optimize campaign strategy
- Track and analyze trends, competitive landscape, consumer insights and current state of the business
- Work cross-departmentally with eCommerce, retention, brand, content, merchandising, and dev teams to gather assets, business requirements, marketing goals and objectives
- Stay current with best practices, strategies, and industry standards related to digital marketing tactics
- Performs other responsibilities as required
Knowledge and Skills Requirements:
- Experience working with GA4, Photoshop, Incrementality Measurement/MMM, and AI tools like Claude
- Comfortable managing projects within structured, project-based workflows
- Strong analytical, communication, and reporting skills, proficient in PowerPoint, Excel, and Word
- Experience working in a team-oriented / collaborative environment
- Passion for golf and/or sport preferred
Education, Work Experience, and Professional Certifications:
- Bachelor’s degree in Marketing, Digital Media, Business, or related field preferred
- 3+ years’ experience using Meta Ads and YouTube Ads required, either in-house or agency
- 3+ years’ experience managing Affiliate/influencer strategy required
- 1+ years of experience managing paid search campaigns preferred
- Meta Ads, Google Analytics, or YouTube Ad certifications a plus
Work Environment / Physical Requirements:
- Office environment, heavy computer use
- Light physical effort equal to frequent lifting or moving of lightweight materials
- Regularly required to sit or stand, bend and reach
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $78,000 – $87,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
#LI-Onsite
#LI-ZH1
TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
