The Associate Program Manager Retention will be the primary executor of email, text message and push notification campaigns spanning on-boarding, growth, and retention for our digital commerce initiatives. This role is responsible for the day-to-day creation of adhoc and planned campaigns supporting product launches, promotions, and retargeting efforts. This role requires a creative thinker and collaborative work with internal teams including brand marketing, ecommerce, design, copy writing, legal and advanced analytics. The ideal candidate is organized, has strong attention to detail, and has a passion for retention marketing.
Essential Functions and Key Responsibilities:
- Serve as the primary executor of day-to-day ad hoc email, text message and push notification campaigns for product launches, promotions, and retargeting. Responsible for template setup, segmentation, QA, and deployment while adhering to brand style guide and channel best practices.
- Assist in building and maintaining the monthly retention marketing campaign calendar, ensuring alignment across email, SMS and push channels.
- Partner with the ecommerce planning team to understand product and promotional forecasts, using those insights to adjust the campaign calendar and prioritize messaging focus accordingly.
- Contribute to email, text messaging and push marketing strategies that convey overall marketing messages clearly and in the proper tone to customers and prospective customers.
- Wireframe campaigns and design templates. Liaise with internal teams to provide detailed direction for design and copywriting handoff.
- Develop and execute subscriber onboarding strategies across email, text message and push channels to drive engagement and long-term retention among new subscribers.
- Partner with analytics team to establish and maintain KPI dashboards and reporting frameworks to track channel performance across email, SMS and push; surface actionable insights to inform campaign strategy.
- Work cross-departmentally (with brand marketing, ecommerce content, social, design, copywriting and advanced analytics) to gather assets, business requirements, development time, marketing goals and objectives, etc.
- Test and review all campaigns prior to send including device render testing, link checks, proofreading, etc.
- Maintain current knowledge of email best practices, strategies, and industry standards including browser/client compatibility, appearance of subject lines, use of images etc.
- Track and analyze trends, competitive landscape, consumer insights, and current state of the business to continuously optimize the retention program.
- Handle ad hoc communication needs from other departments as needed.
- Perform other related responsibilities as required
Knowledge and Skills Requirements:
- Excellent English communication skills, both verbal and written. Ability to write, proofread and edit with proficiency and accuracy.
- Basic understanding of HTML, CSS, etc.
- Intermediate knowledge of Microsoft Office (Excel, Word, PowerPoint)
- Experience with Klaviyo preferred
- Experience with Google Analytics preferred
- Ability to communicate ideas in both technical and user-friendly language.
- Must be pro-active and seek out new opportunities to improve the retention marketing program
- Highly self-motivated and directed, with keen attention to detail.
- Ability to prioritize and execute tasks and work independently in a dynamic and fast-paced organization
- Passion for golf and/or sport
Education, Work Experience, and Professional Certifications:
- Bachelor’s degree in Marketing, Communications, Business or related field
- 3+ years’ experience in retention or lifecycle marketing, with hands-on experience creating email, SMS and/or push notification campaigns
- Experience working in a team-oriented / collaborative environment.
Work Environment / Physical Requirements:
- Office environment, heavy computer use
- Ability to work extended hours as needed
- Light physical effort equal to frequent lifting or moving of lightweight materials.
- Regularly required to sit or stand, bend and reach.
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $73,000 - $84,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
