Associate Public Relations Manager - Baskin-Robbins

As Associate Manager, PR, Activation & Influencer, Baskin-Robbins, you will play a key support role in advancing Baskin-Robbins's external communications efforts, working closely with the brand team to help execute national and local PR programs. In this role, you'll support culturally relevant campaigns by assisting with earned media moments, developing press materials, coordinating brand activations, and helping manage influencer and creator initiatives. You will also serve as a key team coordinator, supporting day-to-day operations including managing timelines, tracking deliverables, assisting with invoicing and budget reconciliation, and ensuring seamless execution across projects. 
 
The ideal candidate is highly organized, detail-oriented, and proactive, with a strong interest in media, culture, and storytelling. You have a pulse on what resonates with consumers and communities, thrive in a fast-paced, always-on environment, bring a collaborative mindset, and are eager to support multiple stakeholders including internal teams, agencies, and franchisees. This role reports to the Director, Brand PR, and is based in Canton.

Responsibilities:

Traditional PR Support - Approximately 50%: Support the execution of Baskin-Robbins PR programs, including seasonal campaigns, menu innovation launches, partnerships, brand initiatives, and culturally relevant moments. Assist with media outreach, press materials, campaign coordination, media lists, product sampling, event support, and coverage tracking to help generate quality earned attention and strengthen brand relevance. 
 
Influencer & Creator Support - Approximately 50%: Support influencer and creator programs from planning through reporting. Assist with creator research, identification and vetting; briefing and contracting coordination; product seeding and logistics; content review and approvals; campaign tracking; relationship management; and performance reporting. Help ensure creator partnerships are authentic to Baskin-Robbins, aligned with brand priorities, and executed on time and within scope. 
 
Local PR & Community Storytelling: Support local PR efforts that elevate Baskin-Robbins in communities nationwide. Help identify franchisee, crew member, community impact, celebration, and local restaurant stories; maintain local media lists; and support outreach and materials for restaurant openings, local events, charitable initiatives, and community partnerships. 
 
Writing & Materials Development: Draft and edit press releases, media pitches, campaign copy, creator briefs, talking points, FAQs, franchisee communications, local media materials, and recap documents. Ensure materials are clear, accurate, and aligned with Baskin-Robbins' brand voice and messaging. 
 
Agency, Creator & Franchisee Coordination: Support day-to-day communication with PR and influencer agencies, creators, talent representatives, franchise partners, and internal stakeholders. Gather feedback, organize materials, track approvals, and keep deliverables and workstreams moving on schedule. 
 
Administrative & Budget Support: Maintain campaign trackers, calendars, records, creator rosters, timelines, and status documents. Route materials for review, process invoices, support budget reconciliation, and help ensure projects remain organized and on track. 
 
Insights, Measurement & Reporting: Monitor earned media, influencer, restaurant, consumer, and cultural trends. Gather campaign results, track coverage and creator performance, support recaps, and help identify learnings that can improve future traditional PR and influencer programs. 

Requirements:

• 4 Year Degree in Communications, Public Relations, Marketing, Journalism, or related field
• 3-5 years of experience in communications, public relations, influencer marketing, social media, agency, or a related field
• Strong attention to detail and organizational skills, with the ability to manage multiple traditional PR and influencer workstreams simultaneously
• Working knowledge of media relations fundamentals, including pitching, press material development, media lists, product sampling, and coverage tracking
• Working knowledge of influencer and creator campaign execution, including research, vetting, briefing, product seeding, content review, approvals, tracking, and reporting
• Strong written and verbal communication skills, with the ability to develop clear materials aligned with brand voice
• Strong interest in food, culture, consumer behavior, social platforms, creators, and trends relevant to Baskin-Robbins guests
• Sound judgment and attention to brand safety, accuracy, disclosure requirements, and creator-brand fit
• Ability to build collaborative relationships with agencies, creators, internal stakeholders, franchisees, media, and external partners
• Proactive, dependable, and comfortable working in a fast-paced, always-on environment

Salary: $75,646 - $110,861 per year

The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.