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Los Angeles, California, United States
Hybrid
As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing.
We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.
We're looking for a chronically online Associate Social Media Manager who moves at the speed of social. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. If you live in the comment sections, follow reality TV drama like a sport, know what’s trending before it hits the mainstream, and get Virgo-level obsessed about data and content calendars, this is the role for you.
You'll support the Social Content Lead and Senior Social Director in managing the content calendar, creating and optimizing content across TikTok, Instagram, and emerging platforms, and owning day-to-day community management from the caption to the comment section.
This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA.
Support and create strategic content execution and social media campaigns
Build and manage day-to-day posting calendars
Create and optimize social-first content for TikTok, Instagram and emerging platforms, including supporting with hands-on graphic design and video editing
Support social campaign development, including research, briefs, and creative strategy
Move a post from a raw idea to a published asset — including copywriting, asset creation, approvals, and scheduling
Write engaging captions, Threads, and tweets
Schedule, tag, and publish posts for content optimization and reporting
Own community management
Reply to comments and direct messages in the brand's voice
Monitor brand mentions and sentiment across platforms
Foster fan relationships and surface earned moments
Source and manage UGC opportunities across platforms
Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines
Surface insights from comments, DMs, and cultural shifts
Help the broader team understand what's actually resonating (or not)
Track performance for insights-to-action
Pull analytics reports across platforms
Track engagement, reach, and follower growth
Apply insights to action — feed learnings back into the content daily
Trend watching
Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves
Surface potential risks, controversies, and emerging narratives taking place on internet communities
Identify up-and-coming creators and talent for owned social campaigns
2–4 years of hands-on social media marketing experience
Strong understanding of scheduling and listening software (i.e. Dash Social)
Ability to concept, shoot, design, edit, and publish thumb-stopping social content; video editing and graphic design experience required.
Comfortable behind or in-front-of the camera
Experience creating and executing content calendars
Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content. Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
Internet, culture, and Gen-Z fluent - knows the biggest trends, tv shows, creators, and cultural moments before they go viral
Strong writer with a sense of humor. Experience writing engaging captions and comments; fluent in Gen Z, internet, entertainment, and pop culture across the different social platforms
Proficient in graphic design and video editing software like CapCut, Figma, Canva, and Adobe Creative Suite (Premiere, Photoshop)
Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach
Comfort partnering cross-functionally with Design, PR, and Paid Media teams
Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
Able to prioritize and move fast when timelines shift or something breaks last-minute
Flexibility for occasional evenings, weekends, and local travel for events and shoots