Asst. Director, Marketing and Videoboard Operations

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The Associate Director, Athletic Marketing, is responsible for the development and execution of comprehensive strategic marketing plans for the University of Miami athletic programs. The incumbent will work with the associate athletic director to lead all phases of the marketing plan including advertising, community events, game day atmosphere, etc... Utilizes existing resources and community contacts to introduce programs to the youth of Miami and other relevant niches. Works with all departments within Athletics to deliver a cohesive and integrated message to the community. The primary goal of this job is to increase attendance and/or revenue directly related to any sport assigned.

• Direct Soccer, Volleyball, Women’s Basketball and Tennis videoboard shows
• Assist the manager of Production Services with shows across other sports as needed
• Assist the Event Presentation team and the Field Manager for Football games with sponsorship activations and on-field participants
• Upload content to Display Studio, Pro-Presenter and the TriCaster across all sports
• Collaborate with various stakeholders, including sponsors and marketing teams to appropriately integrate in-stadium content
• Build buttons and put together the order of the show across sports
• Work with the Event Presentation team to enhance all the videoboard shows through videos, graphics, on field promotions, skits, etc.  
• Assist in maintaining the relationship between Daktronics and our products
• Oversee tennis streaming including preseason setup and testing, monitoring of the streams during the matches, setup and tear down of Play sight and camera equipment
• Create content and maintain a constant presence across Sebastian, Cheer and Sunsations social accounts
• Build content that drives revenue and has potential sponsorable assets associated
• Develop relationships with those in the community and serve as the primary point of contact with local businesses, clubs and teams in order to support Olympic sport attendance
• Engage and incorporate local communities in unique ways in order to drive non-revenue sport attendance

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

REQUIRED QUALIFICATIONS                                                                                                

• Bachelor’s Degree in Broadcasting, Communications, Production 
• 1+ years in live sports or entertainment production
• Experience with Control Room Equipment & Daktronics Display Studio systems a plus

PREFERRED QUALIFICATIONS                                                                                               

• Experience in an intercollegiate or professional athletics program

KNOWLEDGE, SKILLS AND ATTITUDES                                                                                 

• Ability to work independently, set priorities and think critically
• Strong attention to detail
• Highly organized and multi-task orientated
• Exceptional interpersonal, presentation, oral and written communication skills
• Ability to complete graphic design projects with tools such as InDesign, Illustrator, Photoshop and AfterEffects
• Strong desire to efficiently learn and implement new technologies
• Ability to work nights, weekends, and holidays

The University of Miami is recognized as one of the nation’s premier research institutions and academic health systems and is among the largest employers in South Florida.

With more than 20,000 faculty and staff, the University is committed to excellence and guided by a mission to positively impact the lives of students, patients, and communities locally and globally.

We are dedicated to fostering a culture where every individual feels valued and empowered to contribute meaningfully. United by shared values, the University community works together to build an environment defined by purpose, collaboration, and service.

The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status:

Full time

Employee Type:

Staff